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Taylor Swift’s 9-Word Farewell to the Eras Tour Is So On-Brand

One word: Iconic

taylor swift eras tour ends
Ashok Kumar/TAS24/Getty Images for TAS Rights Management

If there’s one thing Taylor Swift knows how to do, it’s craft the perfect words for any moment—and her latest Instagram post proves it.

On December 11, the “Karma” singer, 35, took to Instagram to mark the end of her record-breaking Eras Tour, which concluded in Vancouver, Canada. While Swift has shared lengthy reflective posts after each city she's visited, this time she kept it simple with a caption that said it all: “It was rare. I was there. I remember it,” paired with a red heart emoji. Swifties (like myself) likely immediately recognized the line as a sweet nod to her song “All Too Well” from 2012's Red album and 2021's Red (Taylor’s Version).

The post included a carousel of 17 photos, giving fans a mix of on-stage magic and behind-the-scenes glimpses. Highlights included a duet with Gracie Abrams, stunning shots of Swift performing and a peek at her backstage transport—a now-iconic cart adorned with wall art and signs.

One standout image shows the superstar sitting in the cart wearing her sparkling Lover Era bodysuit and matching knee-high boots, flashing her signature smile. After months of speculation, Swift confirmed this quirky method of getting to the stage in her "I Can Do It With A Broken Heart" music video and the recently released Eras Tour book.

The Eras Tour, which launched on March 17, 2023, in Arizona, has been nothing short of monumental, grossing an estimated $2 billion and making history. And, it wasn’t just Swift celebrating the milestone either—her boyfriend, Kansas City Chiefs tight end Travis Kelce, gave her a special shoutout on his New Heights podcast.

“The unbelievable Eras Tour has finally come to an end,” Travis said. “Shout out to everybody that was a part of that show. That thing was the best tour in the world because of a lot of people, but mostly because of Taylor.”

Congratulations on an amazing Era, Taylor.

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