What’s better than a little friendly competition? How about a prize that encourages people to help save the planet courtesy of Prince William?
That’s right—the 37-year-old Duke of Cambridge announced today via the Kensington Palace Twitter account that he’s launching a new endeavor to “repair the Earth.”
“Who is ready to lead as we make the 2020s a decade of action to repair our planet? Introducing the @EarthshotPrize,” the palace’s announcement read. The tweet was accompanied by a video explaining that the accolade is the most “prestigious environment prize in history.”