Money doesn’t just jiggle, jiggle or fold—it also talks. And when it comes to paint color trends, it can be very revealing. Pale green may have been heralded as 2022’s color of the year by most major paint brands, but at least for one startup paint company, it’s not the shade everyone’s buying. That’d be something much moodier and darker—a color known as Storms in Paris.
Searches for the shade skyrocketed after Tonester Paints revealed it as his best-seller on TikTok, garnering 2.2 million likes and close to 10,000 comments, with many declaring it’s the color they’d be searching for to coat their bedrooms and living rooms.
“This color made me genuinely believe that paint color trends for interior design are just made up, because all the other paint color companies in the industry say their trending colors are just light and neutrals, like grays and beiges,” Tonester creator and founder Tony Piloseno says in the video. (The single shade accounts for 50 percent of Tonester’s sales.)