Times have changed, but some things never go out of style—particularly when it comes to one unexpected front door color. At least that's the latest finding from Zillow, the real estate marketplace we've all taken to scrolling since the housing market started heating up. And for anyone thinking about selling their home, there's one shade you should consider first and foremost: black.
The high-contrast color can help you sell your home for $6,449 more, according to the brand's 2022 research, which surveyed prospective homebuyers across the country. With all other things being equal, the door color had a profound impact. Interestingly, when Zillow conducted this research back in 2018, black remained the most popular color (to the tune of $6,271 more), alongside charcoal gray. Nowadays, it seems interest in gray is starting to wane, with gray—this time, a more cement hue—being one of the least popular options.
The 2022 research also found that slate blue doors—particularly a chalky, light blue-gray color, like Behr's Adirondack Blue—were most popular with buyers, though they didn't receive quite the price increase. Buyers said they'd spend $1,537 more for the same house with that color door. This seems to be the safest shade to choose if you want to cast the widest net when you're selling your home; black doors tended to be the most polarizing, Zillow found, with some people deeming them "imposing."
Whatever you do, if you're thinking of selling your home, avoid millennial pink: These doors were deemed "shabby looking" by some, and overall, people were willing to spend $6,516 less on houses that featured one. Oof.
