When it comes to grocery shopping, we’re usually trying to pick out the best products we can find, as quickly as we can find them. (Our to-do list isn’t getting any shorter.) But considering there’s a whole world of options out there, it can be overwhelming finding food for your family that you actually feel good about buying. Which is why we immediately stopped scrolling when we noticed some of our favorite TikTok foodies showing off their hauls from Simple Truth, an exclusive brand to Kroger’s family of stores.
This brand is trending because it’s free from bad stuff (think: artificial colors, flavors, ingredients or preservatives), but packed full of good (non-GMO, USDA organic and fair trade). In fact, Simple Truth is also beloved among the TikTok crowd for its plethora of produce, pantry, dairy and meat alternatives. Which means if you’re eating (or would like to try) a gluten-free, plant-based, dairy-free or all-organic diet, you’ll find everything you need all in one place.
Hosting a get-together? Copy Ilana Muhlstein (aka Nutrition Babe), who stocked up for a family picnic day. Her husband really likes the Simple Truth Veggie Chips and Salsa.
