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What’s the Best Hot Chocolate Mix? I Tested 15+ Types, & These Are the Top 9

Ready your mugs, friends

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best hot chocolate mixes, tasted tested and reviewed
Candace Davison/Starbucks/Godiva/Nestle/Swiss Miss/Getty Images/Ghirardelli

You could make your own hot cocoa from scratch...but there’s something so satisfying about being able to tear open a packet of hot chocolate mix, add warmed milk and indulge (especially when you’re only one button-press away from finally binging The Night Agent). That said, the convenience is for naught if your drink tastes like gritty chocolate water.

Trust me: Not all packets are created equal. After spending years working in food media and trying (in vain) to recreate the cocoa from The Santa Clause, and craving a convenient, store-bought alternative—I took it upon myself to taste-test some of the most popular brands, uncovering the best hot chocolate mix around.

The Best Hot Chocolate Recipes to Make This Winter


The Best Hot Chocolate Mix, at a Glance

1

Best Dark Chocolate Flavor

Godiva Dark Chocolate Hot Cocoa

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2

Best Mocha Flavor

Starbucks Double Chocolate Hot Cocoa

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3

Best Mini Marshmallows

Swiss Miss Marshmallow Lovers

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4

Best Iced Hot Chocolate

Serendipity3 Frrrozen Mocha Hot Chocolate

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5

Best Preservative-Free Hot Cocoa Mix

Swiss Miss Simply Cocoa

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best hot chocolate mix overhead
CANDACE DAVISON

How I Tested Hot Chocolate Mixes

I averaged the scores of two taste-testers, offering half portions of each flavor (all prepared with milk, according to package instructions), with coffee and water on hand as palate cleansers. The brands were chosen based on reviews and availability (both in stores and online) with our scores targeting five areas: value, quality of ingredients, texture, aroma and flavor.

Given this is my third year of testing hot chocolate mixes (what can I say? I'm committed to the craft...of ingesting sugar), the latest update omits the bottom picks, as well as any no longer sold in stores. What remains is the top nine, so you don't waste your time with the "meh" stuff—or go on an endless hunt. (That said, if you ever see Godiva Dark Chocolate Hot Cocoa Mix restocked, grab a cart full!)

The Best Hot Chocolate Mixes, Ranked

Best Dark Chocolate Flavor

1. Godiva Dark Chocolate Hot Cocoa

What I Like

  • Flawless flavor
  • Decadent without being too rich
  • Quality ingredients

What I Don't Like

  • Pricier than others on our list

Godiva

Godiva’s Milk Chocolate Hot Cocoa is fine and all—until you try the Dark Chocolate version. It’s so rich, velvety and decadent that you’d swear you’re sipping a bougie, $6 hot cocoa from a boutique café. Only each serving will set you back less than $2 when you buy it by the canister—that's provided you can find it. Godiva's hot chocolate is so popular it's often sold out, so if you see it at your local Godiva store—or online—stock up.

PureWow100 Score

  • Value: 18/20
  • Quality: 19/20
  • Texture: 20/20
  • Aroma: 19/20
  • Flavor: 20/20

Total: 96/100

Best Mocha Flavor

2. Starbucks Double Chocolate Hot Cocoa

What I Like

  • Wonderful mouthfeel
  • Great for coffee lovers

What I Don't Like

  • Could be more aromatic

Starbucks

It’s no wonder the back of each packet includes a recipe for an easy Caffé Mocha—the mocha flavor in this drink is undeniable. Rather than being extra sweet, Starbucks’s take on Double Chocolate is sophisticated, with a richer, more semisweet taste overall. (The silky-smooth texture is what really sold us though.)

PureWow100 Score

  • Value: 19/20
  • Quality: 19/20
  • Texture: 20/20
  • Aroma: 17/20
  • Flavor: 19/20

Total: 94/100

Best Mini Marshmallows

3. Swiss Miss Marshmallow Lovers

What I Like

  • Nostalgic
  • Kid-friendly
  • Affordable

What I Don't Like

  • Could be more aromatic

Swiss Miss

If the thrill of hot chocolate is skimming marshmallows off the top—the dehydrated mini ones, to be exact—skip the classic marshmallow packs and head straight to Swiss Miss Marshmallow Lovers. Other brands featured a coy sprinkling of marshmallows that’d melt away two sips in. Marshmallow Lovers covers your mug in a layer of mini mallows. The underlying cocoa is more sugary than rich, making it a guaranteed hit among the elementary school set (or anyone craving a dose of nostalgia).

PureWow100 Score

  • Value: 20/20
  • Quality: 18/20
  • Texture: 18/20
  • Aroma: 18/20
  • Flavor: 18/20

Total: 92/100

Best Iced Hot Chocolate

4. Serendipity3 Frrrozen Mocha Hot Chocolate

What I Like

  • Iconic brand
  • Intense flavor
  • Rich texture

What I Don't Like

  • Pricey

Serendipity3 has been a New York City staple for decades, but these days, you don’t have to travel to Manhattan to enjoy its Frrrozen Hot Chocolate—even its mocha and white chocolate varieties. I'm partial to the mocha flavor, in fact, as it tastes like a creamier, elevated take on a Frappuccino. The flavor is richer and more intense, with strong dark chocolate notes on the front end and a light, espresso-like finish. Even without whipped cream, it’s pretty splendid.

PureWow100 Score

  • Value: 16/20
  • Quality: 20/20
  • Texture: 20/20
  • Aroma: 16/20
  • Flavor: 19/20

Total: 91/100

Best Preservative-Free Hot Cocoa Mix

5. Swiss Miss Simply Cocoa

What I Like

  • Authentic ingredients
  • Affordable
  • Flavor and aroma on point

What I Don't Like

  • somewhat watery consistency

Swiss Miss

While some cocoa mixes include corn syrup, hydrogenated oil and ingredients whose names harken back to your chem lab days (like dipotassium phosphate, an emulsifier that helps preserve food), Swiss Miss Simply Cocoa is easy to follow. There are five ingredients total—sugar, cocoa, nonfat milk, salt and “natural flavor”—that when combined with warm milk, result in a silky, rich drink that doesn’t feel like an instant trip to the dentist’s office.

PureWow100 Score

  • Value: 19/20
  • Quality: 18/20
  • Texture: 18/20
  • Aroma: 18/20
  • Flavor: 18/20

Total: 91/100

Best for Gifting

6. Kerber’s Farm Hot Cocoa Mix

What I Like

  • Luscious, authentic flavor
  • Silky mouthfeel

What I Don't Like

  • Pricey
  • Not as widely available

Kerber's Farm

I’ll be honest: I didn’t see this one coming. The homespun mason jar packaging is sweet, but I feared this Long Island-made mix would taste like cocoa powder with a hint of sugar sprinkled in. I’ll never judge a cocoa by its container again. Kerber's ultra-thick (yet ultra-smooth) drink had a luscious dark chocolate flavor with the faintest hint of smokiness to it. It immediately made me dream of cozying up by the fire—and enjoying a second cup ASAP, along with a few Christmas snacks.

PureWow100 Score

  • Value: 17/20
  • Quality: 18/20
  • Texture: 18/20
  • Aroma: 17/20
  • Flavor: 20/20

Total: 90/100

Thickest Hot Chocolate

7. Jacques Torres Classic Hot Chocolate

What I Like

  • Rich, dark chocolate flavor
  • Comes in pretty tin

What I Don't Like

  • Gloppy consistency

Jacques Torres

Torres’s chocolates are divine, and so is the flavor here—the kind of rich, dark chocolate you’d expect from the Nailed It judge—but the texture can be a dealbreaker for some. With piping hot milk and a lot of stirring, you can break down the chocolate to a smooth consistency, but it quickly turned gloppy. If you're searching for a thick, almost ganache-like drinking chocolate, this is it. If something that decadent gives you a stomachache, keep scrolling.

PureWow100 Score

  • Value: 14/20
  • Quality: 18/20
  • Texture: 14/20
  • Aroma: 18/20
  • Flavor: 18/20

Total: 86/100

Best Milk Chocolate Flavor

8. Ghirardelli Double Chocolate Hot Cocoa Mix

What I Like

  • Not excessively sweet
  • Rich chocolate flavor

What I Don't Like

  • Pricier than others on our list

Ghirardelli

This one is for the milk chocolate lovers out there. Ghirardelli’s Double Chocolate Hot Cocoa tastes like a molten candy bar. It’s milkier and sweeter than the rest, but not cloyingly so. There’s a light hint of vanilla that balances out the richness of that double dose of chocolate.

PureWow100 Score

  • Value: 17/20
  • Quality: 18/20
  • Texture: 17/20
  • Aroma: 15/20
  • Flavor: 17/20

Total: 83/100

Most Affordable Hot Cocoa Mix

9. Nestlé Classic Rich Milk Chocolate Hot Cocoa Mix

What I Like

  • Very affordable
  • Wonderful aroma

What I Don't Like

  • Thin consistency

At $1 a box, Nestlé’s Rich Milk Chocolate Hot Cocoa Mix is one of the cheapest ways to satisfy a sugar craving. If you prefer your chocolate on the milkier end of the spectrum, this is the box for you. It’s a thinner, lighter drink than some others on this list, and at 99.9 percent caffeine-free, it’s a late night treat that won’t keep you up until 3 a.m. (On the flip side, though, testers complained it had a bit of a saccharine aftertaste.)

PureWow100 Score

  • Value: 20/20
  • Quality: 14/20
  • Texture: 14/20
  • Aroma: 17/20
  • Flavor: 15/20

Total: 80/100

Frequently Asked Questions

Which Brand of Hot Cocoa Mix Is the Best?

After three years of testing, I keep coming back to Godiva's mixes. The chocolate is rich without being too sweet—or bitter—and the mix dissolves easily (no grittiness here!). If you can't find Godiva near you, Ghirardelli and Swiss Miss Simply Cocoa are solid alternatives.

Is Hot Chocolate Better With Milk or Water?

Milk creates a smoother, more velvety texture, making it the best choice for hot cocoa. Almond milk or soy milk is a great alternative if you don't do dairy or are vegan. In a pinch, though, water gets the job done—just expect a thinner consistency and more of a discount ice skating rink vibe (minus the Styrofoam cup).

The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.


candace davison bio

VP of editorial content

  • Oversees home, food and commerce articles
  • Author of two cookbooks and has contributed recipes to three others
  • Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business

taryn pire

Food Editor

  • Contributes to PureWow's food vertical
  • Spearheads PureWow's recipe vertical and newsletter
  • Studied English and writing at Ithaca College

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