All it took was Carrie Bradshaw sitting on a park bench eating a pink-frosted cupcake to launch the cupcakery craze—and catapult Magnolia Bakery into worldwide renown. In the decades since, it’s become a staple of NYC bus tours (especially Sex and the City-themed ones) and inspired countless collaborations, from Monos luggage in the brand’s signature pastels to Jenny Lemons hair clips in the shape of its iconic desserts.
And while the cupcakes sparked initial attention, diehard fans will argue that the banana pudding is the true star. Or the larger-than-your-palm brownie squares and cookie bars.
So, what should you order, either online (the brand ships nationally, after all) or on your next visit? I—and our team of foodies—sampled just about everything on Magnolia Bakery’s menu to bring you our top recommendations, ranked with photos, so you can see what they’re like IRL.