Whenever I go to Paris, Sézane is a must-stop. Their Grande Appartement on Rue Saint Fiacre is a sight to be seen for two reasons: First, the local shoppers. (As popular as Sézane is with Americans, it’s equally beloved by the French.) Second, the sweater bar. (There’s one in Paris, but also at their NYC boutique, which I visited for the purpose of this piece.)
The iconic piece of architecture actually began as a way to showcase the elegant range of colors inherent in Sézane’s collections when the brand opened its very first brick-and-mortar location in Paris in 2015. Morgane Sézalory—Sézane’s founder—originally launched the label as an online-only shopping experience in 2013, but interest grew and now there are boutiques in locations around the world. (The brand also officially marked ten years in 2023.)
Back to the sweater bar: When shopping at the store, it’s an experience—and usually one that comes with a bit of a wait. (There was a line in Paris the last time I visited and one on my recent shopping trip in NYC as well.) But it’s also decidedly unique, mainly due to the service. Rather than sift through sweater after sweater to find your size and perfect fit, a member of the Sézane team is assigned to guide you through your sweater-wearing decisions and climb to the tippy top of a moveable ladder to pluck the size you need. (Sézane’s sweater collection is a mix of seasonal staples and new arrivals, but even the classics are often refreshed with a brand-new color palette. Oh la la.)
Bottom line: The sweater bar is each store’s pièce de resistance. It’s also so eye-catching that it makes me want to try on each and every style the minute I step inside the boutique.
A few weeks ago, that’s exactly what I did.