Let’s play a little game. Close your eyes and imagine that it’s Father’s Day tomorrow… What are you buying the dads in your life? Maybe it’s a new set of golf balls for your old man or a craft beer subscription box for your hubby. Or, perhaps, a fancy Japanese knife for the foodie dad or a new set of headphones for the gamer.
Now, let’s pretend that it’s Mother’s Day and you’re purchasing presents for some of the moms you know. Your bestie would probably love a cashmere sweater, and you would be thrilled to be gifted a spa voucher. Your own mom deserves a sparkling bracelet, of course, or one of those super cool Facebook portal thingies so that she can check up on the grandkids at a moment’s notice.
These are all great ideas. But do you see a pattern here?
The gifts for dads are things that they can go out and do; they’re related to an activity (probably one without the kids in tow). The gifts for mom, on the other hand, are just as lovely, but they’re not things that she can engage with—at least not sans children. (OK, a spa trip is something that one can do solo, but let’s get real—mama needs a massage because she’s been toting a toddler around all day.)