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The Cult-Favorite Obagi Vitamin C Serum Is Your Ticket to Even, Glowy Skin (and It's 20% Off for the Obagi Friends and Family Sale!)

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obagi HERO
Obagi

Vitamin C is a staple ingredient in my skincare routine, so whenever I can get my hands on a high-end version for a fraction of the price, I pounce. Which is exactly why I'm running to shop the Obagi Vitamin C 20% serum (from $77, $62) while it's available for a rare markdown during the brand's Friends and Family Sale, which features a 20 percent *sitewide* discount from now through June 27.

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The serum is made for all skin types and claims to offer antioxidant, anti-inflammatory and anti-aging benefits. Indeed, Vitamin C in its active state (aka L-ascorbic acid) has shown promise for hyperpigmentation. Certain types can also boost the production of collagen in your skin, as Dr. Whitney Bowe told PureWow in March 2022.

Shoppers say this particular version, which boasts 20% L-ascorbic acid, is efficient in its absorbency and produces fast results. "I have been using this for almost a month. I had hyperpigmentation around be hairline on both sides of my face. My face was dull and tired. Once I stated using this, I noticed my face looking brighter. The dark splotches around my hairline were fading. My skin is looking so much better...[it's] glowing," raves one reviewer.

Obagi

Another reports: "I finished my first bottle. My skin is radiant and glowing. The serum just glides on and gets absorbed quickly, not leaving your skin greasy or oily. Blemishes are barely noticeable. My skin looks healthy and bright."

The brand suggests using the serum in the morning before you apply your moisturizer and sunscreen for the best results. I don't know about you, but after reading through users' sparkling reviews, I plan on incorporating it into my daily lineup ASAP.

You can grab this potent product in the .42-ounce bottle, usually $77, for $62 during the sale, or the 1-ounce bottle, originally $142, for $114. (You'll see the discount in your cart.) While you're at it, why not pick up some other top-rated items from the brand? Shop 'em below!


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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...

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