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The Lip Gloss Trend to Try This Fall

No matter where you were in 2002, we’re willing to bet that you had a tube of lip gloss on you at all times, constantly applying the stuff. In fact, we think we might have overdone it and run in the complete opposite direction by wearing only matte lipsticks for the past several years. Here, the lipgloss trend to try this fall. 

But guys, lip gloss is having a major moment again. From Beyoncé on the red carpet to models at the Giambattista Valli couture show, we’ve noticed a whole lot of ladies with extra-shiny lips. And you know what? It’s refreshing.

What to Do:

Step 1:

To recreate the resurged trend, look to flattering new shades (like those from Fenty Beauty) and holographic textures (Huda Beauty has the coolest white-pink overlay).

Step 2:

You can even find hydrating glosses (we love It Cosmetics’ serum-like gloss) that are worlds better than the drying goop we once slathered on. 

And here’s the best part: Unlike lipstick, glosses require zero prep work and much less precision so you can apply (and reapply) it whenever. A trend us lazy gals can truly get behind. 

Caboodles Just Turned 30 and, Gah, We Feel Old



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond