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The 6 Most Instagrammable Places in Jamaica

Sand, sun and selfies

We’ve rarely met a body of water we didn’t want to dip our toes into—but not before snapping a photo of how clearly you can see our bright-red toenail polish through the ripples. Luckily, when you’re in paradise, these opportunities come up constantly. We’ve partnered with the Jamaica Tourist Board to show you six of the island’s most Instagrammable spots—all guaranteed to add that certain shade of aqua your feed has been missing.

Rockhouse Hotel

This resort in Negril’s West End is built on the edge of limestone cliffs overlooking the sea and is replete with staircases leading right down to the water. The villas are made of timber, stone and thatched roof—aka the perfect materials for an amazing Swiss Family Robinson Insta. Oh, and did we mention the outdoor showers? Swoon.

Paradise Beach

Also known as Seven Mile Beach, this is a breathtaking stretch of coastline with crystal-clear waters. Depending on where you position yourself, you can relax on the sand within earshot of local Jamaican music, a stone’s throw from plenty of good food stands and shouting distance from your next most-liked ’gram.

Ocho Rios

Formerly a fishing village, this town in northern Jamaica is now a resort destination that welcomes cruise ships and hotel stayers by the plenty. Nighttime in Ocho Rios is all bright lights and Insta likes.

Cranbrook Flower Forest

Located in the southern region of Jamaica, the foliage of the flower forest is a sight to behold. Go zip-lining before walking among the flora and taking gorgeous shots of the greenery. Look at you, nature lover.

Runaway Bay

This bay, located in Ocho Rios, is known as one of the most scenic areas in Jamaica and is a cultural hub on the island. It’s chock-full of history, natural beauty and can’t-miss photo opportunities like the pristine beach and famous Green Grotto Caves.

The Long Jungle Bridge

Montego Bay is home to Jamaica’s Great River, a hot spot for water sports like river rafting. But for the real money shot, look high above to the 250-foot bridge that stretches through trees over the river.


purewow mark salmon

Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to researching, testing and writing about beauty, family, fashion and trends. Cristina joined PureWow in 2016 and holds a bachelor’s degree in communications from Elon University and a master’s degree in integrated marketing from NYU.