‘Virgin River’ Star Martin Henderson Shares a Casual Shirtless Pic to Instagram

As we wait for the latest season of Virgin River to come out, one of the show's leads, Martin Henderson (AKA Jack Sheridan), has been helping pass the time with behind-the-scenes photos from the set, as well as pics from his latest horror movie, X. But now, the 47-year-old actor is promoting something entirely different, and he sure knew how to get his followers' attention.

A few days back, Henderson posted a casual shirtless pic to his account, where he is seen hanging out in his skivvies, and it seems the actor shared the photo in an effort to promote his friend's brand, Ecoist. Henderson explained in the caption, saying, “Was sent this lovely linen towel from my friend dear friend who has the coolest store @ecoist.world and I promised her I’d promote it. It’s just to the right of me.”

Of course, due to the steamy photo, Henderson caught the attention of his followers, like one who joked in the comments, “The towel? Where? [thinking face emoji]. I'm just kidding... Hahaha...” Another shared a laughing emoji and said, “Sorry not looking at the towel.”

This is not the first time Henderson has uploaded a photo of this sort to Instagram. All the way back in 2019, when the first season of Virgin River was released to Netflix, the star promoted the series by sharing a screencap where he is seen lying shirtless in front of a fireplace. In the caption, he wrote, “Netflix and Chill? This is how we build fires in Virgin River. Check it out - Streaming now on Netflix. #virginriverseries #virginriver #netflix.”

Well, we certainly can't blame him for using smart marketing tactics.

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