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15 Trends from 2010 That Deserve to Make a Comeback

Maybe don’t “put a bird on it” though?

2010 trends that deserve a comeback: konmari, statement necklaces, fro-yo, quinoa bowls, twee aesthetic
Dasha Burobina/PureWow

Jeggings, owl-encrusted necklaces, Instagram filters that made your Coachella pics look steeped in rosé—it’s easy to call out the early 2010s for being a caricature of hipster (and/or Jersey Shore) life. But beneath all the eyeliner and infinity scarves, that era captured several trends that are worth bringing back. In fact, some already are. So, in honor of PureWow’s 15th anniversary, I took a deep dive into the looks, books, food, drinks and overall pop culture zeitgeist of the new millennium’s tween years to declare the top trends worthy of a comeback.

Read more PureWow 15th Anniversary stories here.

15 Timeless Fashion Pieces I’ve Kept in My Closet for 15 Years


2010 trends moto jacket getty Christian Vierig
Christian Vierig/Getty images

1. Leather Moto Jackets

A staple of the model off-duty look so popular in the early 2010s, this style endures—and deservedly so. As the temperatures warm up, consider swapping your lady jacket for an edgier moto style (like this Quince find, $200). But if you want to pair it with your pearls, by all means, do.

zooey deschanel twee aesthetic style
Fox/Getty Images

2. Twee Aesthetics

Coquette style fans, look to the past for your next look, inspired by Portlandia and Zooey Deschanel circa New Girl. Picture fitted cardigans, Peter Pan collars, A-line skirts and bow blouses. Only this time around, maybe we can skip putting a bird on everything?

woman walking in vineyard showing solo travel
maro bottigelli/getty images

3. Solo Travel

Blame it on the breakout popularity of Eat, Pray, Love, but solo travel became seriously buzzy in the early 2010s. And recent tech advances have made it all the easier to take a trip on your own, from booking last-minute hotels to taking Ubers internationally—and even wearing Meta glasses or using your phone to translate languages as you see or hear them. It’s no wonder that 76 percent of millennials and Gen Zers plan on taking a solo trip this year, according to Amex research, and that Pinterest searches for “solo traveling” increased 145 percent in 2024.

quinoa bowl
anne del soccoro/getty images

4. Quinoa Bowls

Remember when quinoa was suddenly everywhere, because everyone was suddenly gluten-free? Whether you’re avoiding the complex carb or not, quinoa is a nutrient-packed way to punch up your meals. (Seriously, it’s loaded with protein, zinc, fiber, folate and antioxidants, per Healthline.) Plus, it makes for a great base for all kinds of mix-ins, from roasted vegetables to chicken and fish.

konmari-style decluttering
kostikova/getty images

5. KonMari-Caliber Decluttering

“Does it spark joy?” became the phrase on everybody’s lips (along with calling everything “lit”), and it’s just as relevant today. While folding your clothes into compact rectangles KonMari-style may be a bit tedious, the ethos—refusing to hold onto things for the sake of holding onto them—is a great call to live simply.

keke palmer with a lob haircut
emma mcintyre/getty images

6. Lobs

Let’s be honest with ourselves: After a while, those layer-heavy Rachel Greens, wolf and jellyfish cuts start looking mullet-y. When the party in the back starts thinning out, you’ll need a universally flattering blunt cut to even things out. That’s why I’m calling it now—the lob haircut will return in 2025.

rainfall showerhead
kseniya ovchinnikova/getty images

7. Rainfall Showerheads

Ditch the barn door bathrooms (people can hear everything!), keep the rainfall showerhead you installed. Bonus points if it’s a filtered one, just to take that spa-like experience even further.

fro-yo
art marie/getty images

8. Fro-Yo Shops

Sadly, many of these went the way of the cupcakery, but c’mon, who can resist pouring a dozen or more flavors into a 32-ounce cup, then topping it with an outrageous amount of mix-ins, only to realize you’ve somehow amassed a $14 sundae?! OK, OK, maybe that is a good reminder to resist the urge to fill that oversized bowl, but if you’re going to spend over $10 on a frozen treat, a custom fro-yo feels a lot more satisfying than a cake-topped freakshake.

jessica alba statement necklace, a 2010 trend
Getty Images

9. Statement Necklaces

There’s a time and place for minimalist jewelry, but the emergence of friendship bracelets and bubble jewelry tells me one thing: People just want to have fun with their accessories. The time is right for statement necklaces to complete your look, only this time around, I’m envisioning more chunky chain links (like Gorjana's Parker XL style, $120) and Meghan Markle-inspired monogram pendants over fist-sized faux-gemstones and metal woodland creatures.

parks and recreation sitcom
nbc/getty images

10. Sitcoms, Sitcoms Everywhere

We could all use some lighthearted fare to break up our doomscrolling, and Abbott Elementary can’t do all the heavy lifting. Let’s call back to the era of New Girl, Brooklyn Nine-Nine, Glee, Happy Endings and Parks and Recreation with more feel-good TV, shall we?

dogecoin
nurphoto/getty images

11. A Time When ‘DOGE’ Meant a Side-Eye-Serving Shiba Inu

Long before Elon Musk co-opted it, it was a meme. (Rest in peace, Kabosu.)

12. Location-Based Anthems

If you’re not sure what I mean by that, try filling in the rest of this sentence: “That’s when the taxi man turned on the radio and…” Or how about this one? “Concrete jungle where dreams are made of, there’s…” “Party in the USA” and “Empire State of Mind” ruled airwaves, along with Katy Perry’s “California Gurls.” And let’s not forget The Lonely Island and T-Pain, who inspired every bro you knew to bust out “I’m on a boat” any time they saw so much as a dinghy. The lyrics stuck in your head, and you couldn’t help but chant them at every club or stadium where they were inevitably blasted. We’re long overdue for a ditty about Ding Dong, Texas.

mason jar salad
getty images

13. Mason Jars

Sipping sweet tea? Use a mason jar. Eating a salad? Mason jar. Crafting a tiny snow globe based on your upcoming solo trip to California, featuring teeny replicas of Katy Perry and Snoop Dogg? Mason jar. We loved them, we used them for everything, and it’s time to dust them off and reuse ‘em, because they’re a heck of a lot easier to clean than those silicone zip-seal baggies. (Also, the more modern, ribbed ones are pretty chic.)

14. Marvel, Phase 1 and 2 Energy

If you’ve made it this far in this list, hopefully you’ll allow me to stand on my comic book box for a second. We all know that the Marvel Cinematic Universe is one set of water skis shy of jumping the shark these days, but there’s hope for it yet. After 17 years of movies, the franchises have struggled with complicated storylines littered with so many characters it’s hard to care about them all (let alone keep track of their powers), but there’s a lot of potential here. Marvel’s returning to its roots—by, uh, recasting Robert Downey Jr. as Doctor Doom—and the Disney+ series Agatha All Along was criminally underrated for its character development. If the studio can home in on key characters’ stories, giving them more breathing room, it can revive the energy that got people so pumped about superhero movies in the first place.

2010 trends flower crown
Frazer Harrison/Getty Images

15. Whimsical Summertime Accessories

Bag charms are everywhere, and their playful flourish to an otherwise professional tote reminds me of the time when girlbosses everywhere traded their shrunken blazers for flower crowns, feather hair extensions and gold temporary tattoos (or more permanent-yet-still-cheeky tats, like the very popular mustache on your index finger or Deathly Hallows symbol). That time was also known as Coachella, although these days, the whimsy will likely take a more toned-down approach, in the form of funky-shaped crossbody bags, sky blue accents and animal print sneakers (like this faux-leopard pair).


candace davison bio

VP of editorial content

  • Oversees home, food and commerce articles
  • Author of two cookbooks and has contributed recipes to three others
  • Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business