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Trunchbull Core Is the Only Athleisure Trend I Care About for 2025

I’m just a surprised as you are

trunchbull core athleisure universal
TriStar Pictures

September may be the biggest time for fashion upheaval, with new trends emerging from both street style and fashion month, except when it comes to athleisure. Those new styles and trends tend to pop out in January, right alongside a refreshed interest in building a new wellness routine. And while there’s definitely a wave of new athleisure trends you’re welcome to try in 2025—layered tops, half-zip pullovers, cargo sweatpants—I for one am only interested in embracing Trunchbull Core.

Never in all my years did I expect Agatha Trunchbull, the cruel headmistress in Roald Dahl’s beloved children’s book Matilda, to be someone I’d want to emulate. As an educator, Miss Trunchbull is a literal nightmare and honestly should never be allowed near children in any capacity. But as an athlete, there’s no denying she’s put in the work—she did compete at the 1972 Summer Olympics, after all. And as it turns out she has at least one admirable quality I’m interested in copying: a no-nonsense approach to workout apparel.

I Watched ‘Matilda’ as an Adult for the First Time & I Have Questions


I first heard the term Trunchbull Core from content creator Emma Edwards, aka @the.brokegeneration, as part of her advice series titled “Realizations That’ll Set You Free and Save You a Fortune.” In the video, she suggests letting go of the idea that you need to look hot at the gym or while working out, and instead embrace looking “as ugly as possible,” a la Miss Trunchbull. Edwards’s point is more about divorcing the clothing we wear from the person we are or the person we want to be, knowing that no matter how many cute gym sets or must-have leggings we buy, those purchases alone do not equate achieving our wellness goals. Her mention of Trunchbull Core is tossed out as a bit of a joke, but there is a lot to be gained from diving further into the Trunchbull approach to workout gear.

miss trunchbull matilda
TriStar Pictures

I am a big believer in wearing what makes you feel happy and comfortable, but working out should be about working out—not, in Edwards’s words, looking hot. I may love the look of a sleek one-shoulder sports bra, but I know for a fact it won’t give me the support needed to tackle an HIIT session or long run. And to her point, my budget really can’t sustain the itch to buy myself a little treat every time I don’t feel like working out—I can’t rely on a new pair of adorable leggings to be the thing to get me out the door and to my Pilates class every time my motivation wavers.

Since watching Edwards’s video in late November, I’ve been putting Trunchbull Core to the test and have to admit, it’s been more liberating that I would have guessed. Not caring what I look like while I work out means I’ve gotten more use out of my existing athleisure wardrobe because I’m not focused on trying to match colors or create an outfit. Slicking back my sweaty hair into a tight bun is not exactly “cute,” but it does ensure I waste no time wiping strays out of my face or getting hit with my ponytail while doing ab twists. I also accepted the fact that tucking a towel around my neck while at Barry’s, while not necessarily chic, is an effective way to keep my sweat from dripping all over my face and the floor.

trunchbull core
abby hepworth for purewow

Testing the ways of Trunchbull Core has also meant learning to reframe giant sweat splotches from “gross and super embarrassing” to “simply proof of a solid workout and functioning autonomic nervous system” when I swing by my coffee shop post-run. It’s made me take a little more pride in my actual workouts and feel less bad about myself when my running group decides to take a group photo where I inevitably don’t look my best.

Of course, this doesn’t mean I’ve sworn off cute athletic apparel altogether. There have always been elements of joy in getting dressed, even for the gym. And if you are a matching set gal, then by all means please do keep that coordination going. Just so long as those of us embracing the Trunchbull of it all remember that you do not need that latest and greatest crop top and leggings set to get in a good workout, and very may well do better without it.



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Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

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