Love ‘em or hate ‘em, bras are a fact of life. We start off with training bras around middle school (even when we don’t need them), work our way up to push-up bras that we hide from our moms and then, somewhere along the way, embrace a good ‘ole plain and comfortable bra—that is, if you can find one. I can almost hear the collective sigh of relief from women all over the world unhooking their bra clip after a long day. Is there a better feeling? To answer my own rhetorical question, I didn’t think there was, but that’s before I met the $60 Soma Vanishing Unlined Perfect Coverage bra—a revolutionary unlined bra with hidden underwire, no-show cups and smoothing technology. Intrigued by the four-way stretch and so-called ‘perfect, comfy’ fit and long overdue to replace my current bra, I needed to know if Soma’s Vanishing bra lived up to the hype, so I asked my fellow editors to wear-test it with me. Here’s how it went.
The PureWow100 is a scale our editors use to vet new products and services, so you know what’s worth the spend—and what’s total hype. Learn more about our process here.
