Fashion
Shop trends & styles for every season. From comfortable shoes to summer dresses
Most Recent
lululemon Is Overflowing with Epic End-of-Year Specials—From Align Leggings to Belt Bags, Here Are 10 Scores Worth Celebrating
This Special on the lululemon Plush Fleece Belt Bag Is Almost Too Good to Be True—But It's Legit (and *So* Worth Shopping)
Embellished Jeans Are *Everywhere* Right Now and These 6 Sparkly Styles Are Especially Swoon-Worthy
Taylor Swift Just Pulled Off the Sweetest Style Twinning Moment
The Queen of Cozy, Jennifer Garner, Was Spotted in Shearling-Lined Birkenstock Clogs and Now I Need a Pair
Taylor Swift Oozes Confidence in Faux Fur Coat at Football Game—But Her Knee-High Boots Are the Real Scene-Stealers
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12 of the Most Comfortable Boots That Won’t Leave You with Blisters After Just One Wear
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Editors and Experts
Abby Hepworth
Editor
- Covers fashion, trends and all things running
- Received certification as an RRCA run coach
- Has worked in fashion for over a decade
Stephanie Meraz
Associate Fashion Commerce Editor
- Covers all things fashion and shopping
- Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
- Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York
Courtney Mason
Editorial Assistant
- Writes across several verticals including fashion, beauty, news and entertainment
- Over three years of experience in the fashion industry
- Studied Fashion Media (with a minor in Visuals for Social Media) at LIM College
Editor's Pick
7 Petite Style Tips I’ve Learned from Sabrina Carpenter
TikTok Is Calling Out these 5 Outdated Fashion Rules (and I Couldn’t Agree More)
Leopard Print Is Back & Better Than Ever—Here’s How to Wear It in 2024
The 16 Best Winter Jackets for Extreme Cold, So You Won’t Be Left Shivering
The Only 5 Versatile Pants You Need in Your Wardrobe, According to a Fashion Editor
I Tried the Sheertex Rip-Resist Tights—Here’s My Honest Review
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3 Shoe Trends Every Woman in L.A. Is Wearing This Fall
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Everyone from Taylor Swift to Kate Middleton Is Wearing the Burgundy Shoe Trend—Here Are 14 Pairs on My Wishlist
I Walked 100 Miles in These Bella Hadid-Approved Shoes & Didn’t Get a Single Blister
13 On-Trend Ways to Wear Leather Pants in 2024 (Plus One Look to Definitely Avoid)
Quince Vs. Jenni Kayne: Which Cashmere Cardigan Takes the Cake?
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PSA: These Are the 10 Best Tights for Women, All Approved by PureWow Editors
Sofía Vergara Takes a Page from Taylor Swift’s Fashion Playbook with Sexy Corset Top
The Last Nordstrom Rack Clear the Rack Sale of the Year Has Arrived, So You Can Save Big on These Must-Have Styles for 2025
The Après-Ski Glam Aesthetic Is Taking TikTok By Storm—Get the Snowy Chic Look with These 11 Pieces
The Most Revealing Thing About Taylor Swift's Relationship with Travis Kelce Is Hanging Around Her Neck
19 Brands Like Eileen Fisher to Shop for Timeless, Elevated Basics
Trend Alert: A Funnel-Neck Coat Is the Posh and Practical Pick You Need This Winter
A Jenni Kayne Holiday Sale Just Kicked Off, and These 12 *Major* Deals Are Worth Celebrating
PureWow Readers Couldn't Stop Buying These Dresses in 2024—and They’ll Get You From New Year’s Eve to Wimbledon
The Reformation Winter Sale Is Up to 50% Off, and Trust Me, You Won’t Regret Buying These 8 Styles
These 42 Virtual Gifts Are So Good, Nobody Will Suspect You Bought Them Last Minute
6 Editors on Their Fashion New Year’s Resolutions for 2025
7 Trends That Are Poised to be Huge in 2025
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