From the very first week of 2022, Barbie pink basically dominated our Instagram and TikTok feeds, flooding the streets during fashion month and infiltrating our wardrobes in every shape and form. And while the super bright hue is still popping up fairly often, the start of 2023 has ushered in a new top dog, and we could not be more excited. The trendy color in question? Green.
Yup, green in basically all its forms—forest, emerald, neon, pistachio, jade, lime, grass, etc.—have been slowly but surely unseating Barbie pink as the most popular color to wear. The trend first started way back in 2021 with “Bottega Green,” a specific Kelly-adjacent shade popularized by Bottega Veneta’s creative director at the time, Daniel Lee. The rest of the year saw an increase in green accessories, shoes and clothes across both high-end and high-street brands. In fact, the color was primed to be one of the top trends of 2022 until the surprising upheaval by the one-two punch that was the announcement of Greta Gerwig’s Barbie movie and Valentino’s entirely pink fall/winter ‘22/’23 collection. But it appears we’ve returned to the flattering world of greens for 2023 and, honestly, we’re very excited about it.
Spring/summer ’23 runway shows for Fendi, Michael Kors, Givenchy and, of course, Bottega Veneta all included stand-out green looks, as did lots of other designer collections. And we’ve already started to see that high-end influence and the return of Bottega Green with more affordable brands like Anthropologie, J.Crew and Mango. Street style stars have been adding splashes of green to their outfits, and even embracing head-to-toe monochrome looks and ‘fits that mix and match multiple shades at once.
The good news is that this is one trend that’s basically impossible to mess up. Kelly green may be the most prevalent shade on the market, but darker pine hues and pale mints are every bit as trendy, meaning you can opt for essentially whatever shade you like best and feel confident you’ll fit right in. And if you’re looking for some outfit inspiration, we’ve got you covered. Here are seven trendy green looks we plan on copying ASAP in 2023.
