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Psst: I Scored You an *Exclusive* Discount on Gorgeous Lab-Grown Diamond Jewelry Just in Time for Valentine's Day

Real bling at a real steal

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gemsny exclusive discount valentines day jewelry collage
PureWow/GemsNY

Stuck on the perfect Valentine's Day gift? Jewelry is always a safe bet. Let's just say the classics are, well, classic for a reason. Lucky for you, I just scored an *exclusive* discount code for PureWow readers that gets you 22 percent off a ton of lab-grown gemstone and diamond jewelry from GemsNY—just enter GNYPW22 at checkout to score the savings.

Whether you're shopping for a partner, a friend or (no judgment) your own darn self, anyone is sure to appreciate the brand's high-quality pieces, from this solitaire diamond bracelet (was $465, now $363) to this ruby heart ring (was $835, now $651) that perfectly suits the occasion. I chose a few of my fave pieces below that are included in the deal—that's right, I'm taking practically all of the work out of your V-Day search *and* saving you a ton of dough while I'm at it. Just call me Cupid.

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For those who prefer to keep their jewelry simple so they can wear it daily, this solitaire diamond bracelet is a no-brainer. You can totally customize the design with choices of white gold, yellow gold or rose gold metals, and both lab and natural diamonds are available (just note that the discount is not applicable to natural diamond pieces). Not to mention, like all of the other pieces in this list, it comes with a lifetime warranty that covers manufacturing defects, cleaning, stone tightening and re-polishing, so it really is a gift that will last forever.

Personally, I can't get over just how elegant this pear-shaped sapphire pendant necklace looks. The bold blue hue definitely stands out, but its simple, delicate design gives it a classic look, too, that's sure to never go out of style. This one has *tons* of options when it comes to customization, too, from choosing between 14k or 18k metals to different chain lengths and widths. You can also choose the stone's size between .5 and 2 carats.

To really show them some love for the holiday, why not splurge on this ring that features a stunning heart-shaped ruby that will remind them of you every time they glance down at it? There are a bunch of sizes available, ranging from less than 2.5 to more than 10, to get them their most precise fit and, again, options are available for different metals and stone quality.

gems ny diamond necklace

If you're having trouble choosing, you simply *can't* go wrong with this unique diamond pendant necklace—diamonds are a girl's best friend, after all. The twisted shape of the metal gives it a total stand-out look that she'll definitely receive tons of compliments on, and you can choose the perfect size, metal (white gold, yellow gold, rose gold or platinum) and length to suit her tastes.

If they adore classic, understated jewelry, these round ruby earrings will quickly become the ones they reach for constantly. They're made with 1.42 carat stones and the pure gold metal shouldn't feel irritating even on sensitive skin. The earrings also feature a screw-on back that will keep them super secure—good news, since I have a feeling your loved one will want to wear them everywhere.


natalie bio photo e1692204716113

Assistant Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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