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Found: PureWow Editors’ Top Picks for February, from Trendy Jeans to a Diaper Backpack

Heart eyes for our faves

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

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Sweet July Skin, True Religion, Papier

Happy Valentine’s weekend! In addition to the love you’re receiving from others, I sure hope you’re showing yourself some extra love, because you truly deserve it. One of the best forms of self-appreciation is treating yourself to some of the products on your wish list you’ve had your eyes on over the past weeks or months. PureWow editors certainly haven’t been shy with treating ourselves to some goodies this month, and as usual, we’re sharing our top product recommendations, which range from fashion and beauty to home and tech.

Scroll down to check all the products that are currently giving us *major* heart eyes.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

I’m not too big of a cook, but my roommate/best friend is, and she could definitely upgrade her food storage sets. I recently got her this container set from Thyme & Table, which comes with 18 different pieces in various sizes for her to work with. Aside from the handy storage space, these containers are also accompanied by secure snap-lock lids, which the brand says help keep food fresh for longer. She absolutely loves it, and best of all, the entire set is *only* $15, making it super affordable as well.

Assistant Commerce Editor Natalie LaBarbera is adding this reading journal to her February shopping list. “I have a bad habit of forgetting everything I loved about a book immediately after I read it, so I picked up this cute reading journal from Papier to help me remember and make it easier to recommend reads to my friends this year! They have so many cute designs to pick from, too.”

I probably shouldn’t be fueling my coffee addiction any further, but it was quite hard to resist this 12-cup coffee maker from Melitta, which is worth every single penny, in my opinion. Aside from producing delicious coffee, it comes with several tech-savvy features that are quite cool, like a 180-degree swivel dashboard, touch controls that allow you to set a programmable timer, an LCD screen and a dual heating system to keep your coffee piping hot and ultra-fresh at all times.

PureWow’s Executive Managing Editor, Catrina Yohay, is prepping for first time motherhood and stocking up on the essentials. “As a soon-to-be first-time mom, I'm knee-deep in baby gear research. I've spent hours researching strollers, car seats, highchairs, you name it—but the diaper bag is one item I already have checked off my list. I'm going with the Dagne Dover diaper backpack,” she tells me, adding, “I've had numerous friends rave about it, and I love that it features multiple compartments, stroller clips and an easy-to-clean neoprene fabric for when it inevitably gets gross. I already own the Dakota backpack, so I know the brand doesn't skimp on quality or style. I also love that it includes a luggage sleeve and laptop carrier, so I can continue to use it long after my baby is out of diapers.” It’s available in small, medium and large sizes and comes in five different colors.

Y2K is coming back in all of its glory, and I am especially here for True Religion’s latest release with singer Anitta. On my radar are these distressed baggy jeans, which I definitely plan on wearing to Beyoncé’s upcoming Cowboy Carter tour (if I can get tickets, of course). The jeans feature a zip fly, belt loops and a mid-rise waist that all serve to flatter your figure. The extra distressing and horseshoe detailing on the back pockets adds to the overall western feel, and the black wash is to die for. Oh, and did I mention they’re currently 30 percent off right now?

LaBarbera also recently tested the new Body Care line from Credo, giving all the products rave reviews. Of the Seascape Ceramide Body Serum, in-particular, she says, “I love the way this serum glides on and absorbs quickly. This one features ingredients like red algae extract and Bar pull G microalgae that, according to the brand, help to improve the overall look of your skin over time while improving its elasticity and firmness.” She also notes that it’s very much worth completing the trio by adding the Serenity Mineral Rich Body Wash ($34) and Submerge Green Algae Body Cream ($48) into your lineup as well.

I have long been a fan of Ayesha Curry's Sweet July Skin line, and I absolutely can't wait to give their new Coffee Fix Peptide Eye Cream a try. It's infused with caffeine from Jamaican Blue mountain coffee, squalane, hyaluronic acid and other natural ingredients that promise to leave you with better skin in just eight weeks. With the way my dark circles have been looking lately, this can't get to my doorstep fast enough.

There are a lot of great brands that make comfortable footwear, but Kuru is an often overlooked one, in my opinion. Their latest release, the Atom 2, is a new and improved take on their popular Atom silhouette, and puts an increased focus on pain relief, especially when it comes to heel pain and plantar fasciitis. They also incorporate the brand’s Kurusole heel-hugging technology, which is designed to protect your foot while you’re in motion.

SEO Editor Marissa Wu is planning on restocking this moisturizing cream from Deinde as we approach spring. “I’ve been really enjoying this moisturizer and will definitely be sad when it's gone,” she shares. “It's acne-safe (passing my really iron clad data base of no-no ingredients), and I like to layer on multiple applications now that the humidity has dropped, and my face is really dry. It's a cross between a cream and gel, lightweight but effective and has a proprietary ingredient, naringenin, to help with addressing inflammation.”

Beauty and Cultures Editor Chelsea Candelario recently recommended giving this Taylor Swift-approved perfume a try for the spring season. “If I had to describe the perfume in three words, they would be sexy, rich and luxurious. It felt like stepping into a five-star hotel or putting on a very fashionable outfit. I was honestly shocked that this is Taylor’s go-to perfume. For some reason, I assumed the singer would go for sweeter or more floral fragrances. But then I remembered her albums like folklore and evermore, so I retract my previous statement,” Candelario wrote in her review. Sexy? Rich? Luxurious? Sounds like a winner.

Anything Old Hollywood has my name written all over it, including these retro-style sunglasses from Serengeti, which are modeled after the sunglasses the legendary actress Lauren Bacall used to wear. I love the rounded, 1950s-esque look, and while I opted for the green shade, there are four others to choose from (including a shiny crystal blue which is my second fave).

I will be attending my fair share of brunches and parties this spring and summer, so I'm already stocking up on dresses. I've had my eye on this Adelaide dress from Park & Fifth for a while thanks to its breezy design and flattering fit. I love how it cinches my waistline while also elongating my shoulders and arms, and I'm already thinking of all the shoe combos I can pair it with.



Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
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