Much like makeup, good lingerie doesn’t need to cost an arm and a leg. In fact, there are plenty of cheaper lingerie brands out there to meet all your needs. For some, that might mean stocking up on lacy little numbers like this stunning strappy pick ($70; $30) from Victoria's Secret to spice things up with your significant other. For others, it might mean finding the perfect everyday bra that’s both supportive and cute to keep the girls in check, like this Skims bralette ($34). Either way, I’ve got you covered. To help in your quest to fill your top drawer without emptying your bank account, I’ve rounded up 18 of the best affordable lingerie brands to shop from the comfort of your computer.
The 18 Best Affordable Lingerie Brands on the Internet
sexy, stylish *and* budget-friendly
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The Best Affordable Lingerie Brands at a Glance
Why Is Lingerie So Expensive In the First Place?
Love it or hate it, fast fashion has given us the ability to stock up on $4 T-shirts and $15 jeans, and yet most bras still cost between $40 and $60 a pop. But there’s good reason for their higher price tag. Designing a supportive, high-quality bra is more akin to engineering than simply draping fabric on a mannequin. Think about all that you expect from your bras. You want them to lift up your breasts, help prevent back pain and shape your figure, all while remaining comfortable enough to wear for a full day. That’s a lot to ask from such a small piece of clothing.
Of course, that doesn’t necessarily mean that it's impossible to find lingerie that's both affordable and good quality—it simply requires us to pay closer attention to detail to make sure we’re truly getting the most bang for our buck. All of the below brands—whether they specialize in supportive T-shirt bras you can comfortably wear for a whole work day or sexy corsets and garter belts that show off all your best assets—have managed to find a way to make affordable lingerie that’s worth more than its price tag, in my opinion.
How I Chose the Best Affordable Lingerie Brands
When vetting the best affordable lingerie brands out there, I considered a variety of factors such as the size range available, materials used, practicality and variety of items offered and, of course, its average price tags. I also polled fellow PureWow editors and scoured customer reviews to ensure that these brands' are repeatedly raved about.
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Most Fun Affordable Lingerie Brand
1. Adore Me
Pros
- all styles are less than $75
- monthly subscription available
Cons
- discounts are only available to VIP members
Adore Me
Adore Me was founded on the idea that every woman, regardless of budget or body type, should be able to find lingerie to fit her taste. To that end, everything on the site costs less than $75 and comes in sizes 30A through 46DDD (or XS through 4X). As one happy customer shares, "I've purchased other items from Adore Me, always great quality and true to size. I’ve also bought cheap lingerie that is uncomfortable and rough material. [These items are] so soft and comfortable, I don’t want to take it off."
You can upgrade your shopping experience with a monthly VIP personal styling service that can help determine which styles and sizes will best fit your body and needs, or by opting to try the lingerie before you buy. Adore Me also recently started tagging products that have a more sustainable bent—for instance, if they used less water in production or minimized overall waste. In fact, they're the only B Corp-certified lingerie brand based in the United States. You can find Adore Me on Amazon, too.
Fast Facts
- Size Range: XS to 4X
- Bra Size Range: 30A to DDD-H
- Price Range: up to $75
Shop Adore Me
Best Affordable Lingerie Brand for Comfy Basics
2. True & Co.
Pros
- all styles are less than $70
- comfy-yet-supportive
Cons
- only basic styles available
True & Co.
On days when you want to feel confident and comfortable, put on True & Co. The lingerie brand is big on designing bras, undies, bodysuits and tanks that effortlessly contour to your body, shaping and supporting you in the best ways possible. Not to mention, every piece has a soft feel and comes in a wide range of sizes. But what I really love about the brand is that all items are priced at less than $70, with most bralettes coming in at less than $40, so you can stock up on tons of styles without breaking the bank.
"I discovered the True Body Triangle Convertible Strap Bra a few years ago and it was an instant favorite," gushes one Amazon shopper. "Since then, I've picked up several in different colors—because the colors are so pretty. Seriously, they’re so comfortable you’ll forget the tyranny of underwire ever existed. Highly recommend if you're all about lounging in comfort." On that note, you can shop the brand directly or at Amazon, Bloomingdale's and Nordstom.
Fast Facts
- Size Range: XS to 3X
- Bra Size Range: XS to 3X
- Price Range: up to $70
Affordable Lingerie Brand with the Best Variety
Pros
- tons of items less than $50
- wide size range
Cons
- some options are pricey
Victoria's Secret
PureWow editors have been shopping at Victoria's Secret since the days of dousing ourselves in the brand's notorious Love Spell spray (yes, you can still shop it!), but what has my attention now are the amazing deals on supportive-yet-sexy lingerie. While Victoria's Secret has expanded to offering some pricier options from other brands like From Love and Lemons, there are still plenty of pieces available for less than $50, not to mention some incredible sale finds. PureWow Senior Commerce Editor Stephanie Maida, for one, says she never misses a chance to stock up on the brand's V-string undies, which she calls "so light, soft and comfortable—they never feel like they're giving me a wedgie."
Fast Facts
- Size Range: XXS to 4X
- Bra Size Range: 30A to 46H
- Price Range: up to $200
Shop Victoria's Secret
Best Affordable Lingerie Brand for Specialty Sizes
4. ASOS
Pros
- wide range of brands
- petite, tall, maternity, plus and fuller bust sizes available
Cons
- sizes can sell out quickly
ASOS
It should come as no surprise that this massive, trend-focused retailer also has a fantastic lingerie selection and an impressive size range. There are ASOS brand bra and panty sets, slips and bodysuits in plus, petite, tall and maternity sizes, as well as a curated selection of other brands like Ann Summers, Tutti Rouge, Wolf & Whistle, Simply Be and Bluebella. There are also designs specifically made for larger cup sizes under the Fuller Bust category. I also love and appreciate the fact that ASOS has made a point not to edit out stretch marks or scars as part of its continuing body positivity and inclusivity efforts.
Fast Facts
- Size Range: XXS to 6X
- Bra Size Range: 18A to 80C
- Price Range: up to $150
Affordable Lingerie Brand with Greatest Range of Nudes
5. Skims
Pros
- wide range of nude shades
- comfortable fabric
Cons
- only basic designs available
Skims
Kim Kardashian’s lingerie and clothing line truly surpassed expectations when it launched just a few years ago. It’s since become one of the best places to pick up comfy, seamless staples along with shapewear that works with any silhouette imaginable. As one reviewer writes, "Skims never disappoints. The material is buttery soft and the bras are very stretchy and comfortable, they wash really well, too." But one of the things I love most about the brand is its wide range of “nude” color options—nine, to be exact—so folks of all complexions can make their undergarments disappear beneath their clothing. And, of course, even the most basic pieces have an undeniable sexiness to them. FYI: You can also shop the brand at Nordstrom and Net-A-Porter.
Fast Facts
- Size Range: XXS to 5X
- Bra Size Range: 32A to 44D
- Price Range: up to $150
Best Female-Founded Affordable Lingerie Brand
6. Bluebella
Pros
- special occasion styles
- woman-owned
Cons
- not intended for everyday wear
Bluebella
Almost everything from this super sexy brand is less than $100 (though there are some highly embellished pieces that go into triple digits), with most bras averaging $60 and panties less than $30. Founder Emily Bendell is all about creating pieces that aren’t necessarily traditional, but are instead a way to express personal style and sexy self-indulgence. In other words, this brand empowers women to show off and embrace what sexy means to them with plenty of lace, mesh and bondage-inspired designs. You can also find the brand at Revolve, Nordstrom and Victoria's Secret.
Fast Facts
- Size Range: XXS to 3X
- Bra Size Range: 30A to 42DD/E
- Price Range: up to $270
Shop Bluebella
Best Affordable Lingerie Brand for Bralettes
Pros
- wide range of brands and prices
- matching sets available
Cons
- larger sizes not available
Free People Intimately
Did you know that Free People has more than just frilly frocks and boho skirts to offer? In fact, it’s one of my favorite places to pick up workout sets, ski gear and, obviously, lingerie too. There are tons of cute and comfy lace bralettes (most of which cost under $50), sheer slips and silky robes in sizes XS to XL. And while Free People does have a range of more expensive pieces, as well as styles from brands like Bluebella, Journelle and LoveShackFancy, it’s the in-house Intimately brand I love most for affordable underthings that don’t skimp on quality.
Fast Facts
- Size Range: XXS to XXL
- Bra Size Range: 32A to 36DD
- Price Range: up to $250
Best Affordable Lingerie Brand for Plus Sizes
8. Torrid
Pros
- everyday and special occasion styles
- matching sets available
Cons
- not many natural materials available
Torrid
Torrid has long been one of the best places to shop for plus-size fashion, including both everyday and special-occasion lingerie (and swimwear, jeans and workout apparel). The brand features fairly classic underwear options with lace trim, flattering straps and faux-boning, designed to be as comfortable as they are sexy.
Fast Facts
- Size Range: 10 to 30
- Bra Size Range: 38B to 50DDD
- Price Range: up to $90
Best Lingerie Brand for Affordable Shapewear
9. Spanx
Pros
- smoothing styles
- woman-owned
Cons
- not every bra is available in all sizes
Spanx
Everyone knows Spanx for its incredible shapewear and comfy-yet-supportive leggings, but it also makes some pretty fabulous everyday bras and panties. And because they’re designed by the same geniuses who make all of Spanx’s beloved styles, all the bras have built-in smoothing technology that doesn’t constrict or pinch, but instead helps eliminate bulging around the bottom band or digging on the shoulders. There are also multiple minimizing styles for those looking to downplay an ample bosom, and sports bras you can sweat in, too. Additionally, you can find Spanx bras at Nordstrom, Bloomingdale's and Macy's.
Fast Facts
- Size Range: XS to 3X
- Bra Size Range: 32A to 40DD
- Price Range: up to $90
Affordable Lingerie Brand with Best Membership
10. Savage X Fenty
Pros
- wide size range
- monthly subscription available
Cons
- discounts only available to VIP members
Savage X Fenty
Of course this list wouldn’t be complete without mentioning Rihanna’s namesake line. Fans were over the moon when RiRi announced the size range would be 32A through 44DDD for bras and XS through 4X for panties and bodysuits—and that the collection would be available on Amazon (I'm all about that Prime shipping, baby). The brand offers a subscription box that costs $60 a month and includes VIP pieces selected by the beauty/music/fashion mogul herself. For the same price, you can also sign up as a Rewards Member for access to exclusive discounts and member credits that you can use right away or stack over time.
"I have a Savage x Fenty membership for all my lingerie needs—and then some," says Maida, senior commerce editor. "Though you can skip months, I like to let them build up a while, then when I'm in need of a restock of bras and undies (and even activewear sets and PJs), I go all in on a shopping spree and end up paying like $3 total with all my credits applied." She also confirms that the quality of the pieces far exceeds their price point: "I've worn one of my Savage x Fenty bras for longer than I should admit, and it's still in tip-top shape."
Fast Facts
- Size Range: XS to 4X
- Bra Size Range: 32A to 44DDD
- Price Range: up to $90
Best Affordable Lingerie Brand for Larger Chests
11. Cacique
Pros
- everyday and special occasion styles
- wide range of sizes
Cons
- A-cup not available
Cacique
Cacique at Lane Bryant offers a whopping 92 different bra sizes (92!!!), as well as panties in sizes 0 through 28. Almost everything is under $100 (yes, even for a super-supportive, super-sexy underwire balconette bra, $49; $35), with styles ranging from lacy babydoll teddies to sporty racer-backs to super skimpy panties that leave very little to the imagination. With such an impressive size range and style selection, I'm pretty confident there’s something here for everyone.
Fast Facts
- Size Range: 10 to 40
- Bra Size Range: 34B to 46K
- Price Range: up to $90
Shop Cacique
Affordable Lingerie Brand with Biggest Size Range
12. Bare Necessities
Pros
- wide range of brands
- curated sets under $50
Cons
- some pricier brands
Bare Necessities
Bare Necessities is basically a one-stop shop for any and all intimates (plus swimwear), no matter your budget. There are both everyday styles and sexier pieces for special occasions, and you’d be hard pressed to find a site with more size offerings—there are bras in sizes 28A through 50O and panties in sizes XS to 6X. For those shopping on a budget, Bare Necessities offers a ton of picks for less than $50. (There are also a lot of more expensive pieces available, for those who decide they want to splurge.) Join Bare Perks to get rewarded every time you shop.
Fast Facts
- Size Range: XS to 6X
- Bra Size Range: 28A to 50O
- Price Range: up to $250
Shop Bare Necessities
Best Affordable Lingerie Brand for Subtly Sexy Pieces
13. Aerie
Pros
- all styles less than $60
- frequent sales
Cons
- sale sizes sell out quickly
Aerie
You may already know and love Aerie (the lounge and lingerie branch of American Eagle Outfitters) for its super cozy sweatshirts and incredibly flattering leggings, but it was originally launched as a line of bras and undies for all. And while there are plenty of basic styles to choose from, there are also lots of lacy and subtly sexy silhouettes, including bralettes. "Had to upgrade all my bras and opted for Aerie as opposed to other brands mainly because they’re always on sale but the quality is much better," shares one shopper of the brand's selection. "Super smooth [bras], very comfortable to wear and the lace isn’t itchy whatsoever."
Fast Facts
- Size Range: XXS to XXL
- Bra Size Range: 30A to 42DD
- Price Range: up to $60
Best Affordable Lingerie on Amazon
14. Yandy
Pros
- plus sizes available
Cons
- not all styles available in the full size range
Yandy
You might know Yandy best for its collection of super-sexy pop culture–themed Halloween costumes, but the brand’s original MO was lingerie. Most pieces come in at less than $50 and are about as fun as it gets, with an abundance of ruffles, lace, pompoms, tassels, ties and mesh. Va-va-voom! Sizes range from XS to 4X, although not every piece is available in the full size range. Still, the fact that the brand is available on Amazon for quick and easy shipping makes it a must.
Fast Facts
- Size Range: XS to 4X
- Bra Size Range: 32A to 38DD
- Price Range: up to $120
Chicest Affordable Lingerie Brand
Pros
- French-inspired
- delicate lace details
Cons
- some silk styles are pricey
- most bra styles only come in XS to XL sizes
Gooseberry Intimates
This French-inspired, Bali-based line of underpinnings and swimwear combines bondage-inspired straps and shapes, delicate lace and a twinge of sweetness to create chic pieces that are supremely sexy yet perfectly practical. While some of the more detailed, 100 percent silk pieces are on the pricey side, most bras and panties cost less than $70. Join the rewards program for exclusive access to discounts to sweeten the deal.
Fast Facts
- Size Range: XS to XL
- Bra Size Range: XS to XL
- Price Range: up to $325
Shop Gooseberry Intimates
Best Affordable Lingerie Brand for Classic Pieces
Pros
- bridal shop
- comfortable straps
- affordable
Cons
- limited sizing
Ravello Intimates
Perfect for the minimalist at heart, the lacy threads of Ravello Intimates combine comfort and aesthetics, resulting in classically sexy pieces you can wear on the regular. The brand offers bridal styles for your wedding night, as well as silky, sultry options that provide ample coverage. With most items under $100, it's quite affordable, too. However, bra sizes only range from small to large, which makes things a bit limited, but does take out the headache of all the cup sizing.
"When I think of lingerie, I don’t necessarily think comfortable—that is, until I tried Ravello Intimates," says Stephanie Meraz, associate fashion commerce editor. "The bra straps don’t dig in or irritate my skin like some other laces do, and the fit on both the bras and undies always seem like they’re tailor made."
FAST FACTS
- Price Range: up to $275
- Size Range: S to L
- Bra Size Range: S to L
Shop Ravello Intimates
Most Innovative Affordable Lingerie Brand
17. Huha
Pros
- breathable material
- antibacterial zinc-enhanced liners
- easy to mix and match styles
Cons
- only basic styles
Huha
Offering pieces made with a zinc-enhanced liner, this brand specializes in fresh and breathable underwear that protects sensitive areas from moisture and warmth (which can lead to bacteria growth). From comfortable briefs so skimpier thongs, with a wide size range extending from 2XS to 3XL, the collection has something for everybody and every body. Everything is minimalistic and comfortable with a few colors to choose from, making it perfect for daily wear.
"Objectively based on wearing them, [Huha's] are definitely the most comfortable underwear I've ever worn," says Marissa Wu, SEO editor. "They're so soft, it's almost like you're not wearing anything, and the briefs give great coverage and don't slip."
Fast Facts
- Price Range: up to $43
- Size Range: 2XS to 3XL
- Bra Size Range: 2XS to 3XL
Best Affordable Lingerie Brand for T-Shirt Bras
18. Natori
Pros
- comfortable
- elevated basics
- sold at several retailers
Cons
- some items can be pricey
Natori
When throwing on a more casual look, I'm always reaching for my T-shit bras from Natori. They're comfortable and are pretty much unnoticeable under a shirt, and I love that the basics have been elevated with a bit of lace. I currently have the Feathers Plunge in several colors because of this. Most of the bras are around $70, but I usually buy them on sale (particularly at retailers like Nordstrom, Bloomingdale's and Amazon).
Fast Facts
- Price Range: up to $450
- Size Range: XS to XL
- Bra Size Range: 30A to 38DD