Scoring your favorite PureWow finds just got even easier, thanks to our new Instant Shop feature. Just click on the item you want to buy, and we'll (securely!) handle the whole checkout process without ever leaving the site. Because we all have too many tabs open as it is.
When confronted with aisles (and aisles) of shiny products and a limited budget, how does one even begin to shop? Here, 20 of the best things to buy at Sephora under $30 (top-rated and vetted, of course.)