Natural, whole, clean, green, eco-friendly, nontoxic, plant-based... As consumers, it’s hard to wade through the noise that is the clean beauty industry. Yes, we’d love to be able to pronounce the ingredients in all the products we put on our skin. No, we don’t have 18 free hours to do all the research required to learn them all.
Not to worry: There’s a place you can trust for all things skincare. Conscious Beauty at Ulta Beauty™ is a guided, transparent way to shop brands that are certified in one or more of the following categories:
- Clean Ingredients: Excludes parabens, phthalates, and other ingredients on Ulta Beauty’s Made Without List
- Cruelty-Free: Not tested on animals
- Vegan: Created without animal ingredients, by-products or derivatives
- Sustainable Packaging: Reduced, recyclable, or refillable packaging to minimize waste
Conscious Beauty at Ulta Beauty makes it super easy to find the right products from brands that share your values, backed by education and research so you can make an informed purchase (without a thousand Google searches—hallelujah). Here, our top skincare picks.