Beauty and Cultures Editor

Chelsea Candelario

Beauty and Cultures Editor

Bio Highlights

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Expertise

At PureWow, I primarily cover beauty, which entails testing products over a long period of time and doing vigorous research on skincare, haircare, makeup and more. I reach out to a host of experts (i.e., dermatologists, hairstylists) and coordinate with PW editors for recommendations. When I'm not covering beauty, I'm writing for wellness, entertainment, fashion and travel about trends, how-tos and more. I also spearhead PureWow Cultures, which focuses on uplifting and highlighting the BIPOC community.

Experience

I've been in the media space for over ten years. Before joining PureWow, I was a native editorial intern at PS, managing their social content calendar, tracking engagement and learning about branded content. I was also an editorial intern at Mashable, Romper and Latina Magazine, where I assisted with writing pieces, researching for editors and analyzing data.

Education

Aside from receiving a bachelor's degree in journalism from SUNY New Paltz, I also have a master's degree in branding & integrated communication from City College.

Meet more of the PureWow Team. Read our editorial policy.

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