About PureWow
PureWow is a multimedia brand that inspires, educates and entertains over 100 million people a month through original content and experiences. With a focus on beauty, fashion, wellness, family and food, PureWow strives to be your shortcut to a life well-lived for their audience (primarily women aged 25 to 45). Founded in 2010, PureWow ranks in the top three largest US women's media brands, with content distributed via its website, social, video, email and events. It was named one of the top 100 websites for women in the US by Forbes, which called PureWow the 'one-stop shop' on the web for 'fashion, beauty, family, health, food, travel, tech, books, etc.' PureWow is the most-tenured publishing brand in the Gallery Media Group portfolio, which is part of VaynerX, a Gary Vaynerchuk holding company.
Our Goal
The Shortcut to a Life Well Lived
Here at PureWow, we seek to better and brighten women’s lives in an easy-to-achieve, come-as-you-are, judgment-free space.
Audience Highlights
Our Average Monthly Reach
Our Policies
Editorial Policy
We strive for all stories to be as accurate as possible. Reporting fairly and accurately, without amplifying fear (there's enough of that in everyday life!), is critical to us in earning and maintaining your trust. In reporting and researching articles, writers vet their sources for any competing interests and seek out studies provided by third-party sources. Read our editorial policy.
Commerce Policy:
Our commerce team works to bring you the best products around, period. While we are gifted items to test, we review each one honestly, highlighting its cons as well as its pros to help you make a truly well-informed buying decision. We do not recommend products we don’t genuinely love and use ourselves, and all of our opinions are our own. Read our commerce policy.
PureWow Medical & Expert Review Policy
When it comes to writing about health (whether that's physical or mental), PureWow is dedicated to sharing the most up-to-date, inclusive and clinically accurate information. To do so, we rely on a group of vetted experts in the physical and mental health space to review our content for accuracy and integrity. These experts include board-certified physicians, licensed mental health professionals and more, all of whom are just as passionate about providing accurate and reliable health content as we are. Read our medically reviewed by policy.
Privacy Policy
This policy describes how we collect, use and share data that we obtain through your use of our Internet sites, applications, email and newsletter communications, and online services. Read our privacy policy.
Our Awards Programs & Franchises
PureWow100 Reviews
The internet is full of recommendations, but which ones are truly worth the spend? PureWow editors are constantly testing products—from flake-free mascara to strollers to running shoes—vetting them on a 100-point scale known as the PureWow100. The best of the best gets featured in this review series, so you can separate the legitimately outstanding from the influencer hype. See more on PureWow100.
Happy Kid Awards
Parenthood is hard enough, which is why we’ve made it our mission to share the products that can streamline and bring joy to families’ lives via the Happy Kid Awards. This three-part series—the Happy Baby Awards (aka the only baby registry you’ll ever need), Happy School Day Awards (the ultimate guide to back-to-school gear) and Happy Kid Awards: Best Toys & Games (the wish list to end all wish lists)—features products vetted and tested by PureWow editors and families across the country. See more on Happy Kids Awards.
Gift Guides
No regifting here! PureWow editors scour the market year-round, reviewing the latest launches and tried-and-true best-sellers to bring you thoughtfully curated gift guides for everyone on your list. Each product is carefully selected to ensure that reality exceeds expectations—and you can find that perfect present to make someone’s day, no matter the occasion. See more on Gift Guides.
You can find more information about our Awards and Franchises, as well as how to submit products for awards consideration, here.
Meet Our Team
- Oversees editorial content and strategy
- Covers parenting, home and pop culture
- Studied English literature at Vassar College
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- Oversees home, food and commerce articles
- Author of two cookbooks and has contributed recipes to three others
- Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business
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- Oversees news and entertainment content
- Is an award-winning playwright and has hosted two entertainment podcasts
- Has 10+ years experience in entertainment coverage and viral media
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- Oversees editorial operations; covers a mix of lifestyle topics including fitness, wellness, beauty, travel
- Former D1 athlete, certified nutrition coach, avid runner
- B.A. in English and biology from Lafayette College
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- Lifestyle editor and writer with a knack for long-form pieces
- Has more than a decade of experience in digital media and lifestyle content on the page, podcast and on-camera
- Studied English at University of Michigan, Ann Arbor
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- Lifestyle editor focusing primarily on family, wellness and travel
- Has more than 10 years experience writing and editing
- Studied journalism at the University of Westminster in London, UK
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- Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
- Has worked as a writer and editor for 10+ years
- Studied journalism at New York University
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- Covers fashion, trends and all things running
- Received certification as an RRCA run coach
- Has worked in fashion for over a decade
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- Covers all things fashion and shopping
- Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
- Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York
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- Stays on top of the best sales and deals across the internet
- Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
- Studied Journalism at St. John's University
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- Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
- Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
- Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School
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- Covers all things commerce and entertainment
- Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
- Studied journalism and marketing at Columbus State University in Georgia
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- Writes across several verticals including fashion, beauty, news and entertainment
- Over three years of experience in the fashion industry
- Studied Fashion Media (with a minor in Visuals for Social Media) at LIM College
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- Spearheads PureWow's food vertical
- Manages PureWow's recipe vertical and newsletter
- Studied English and writing at Ithaca College
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- Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
- Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
- Has a B.S. in journalism from Boston University
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- Writes across all lifestyle verticals, including relationships and sex, home, finance, fashion and beauty
- More than five years of experience in editorial, including podcast production and on-camera coverage
- Holds a dual degree in communications and media law and policy from Indiana University, Bloomington
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- Oversees wellness content
- PureWow's resident book reviewer
- Has worked in lifestyle media for 11 years
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- Writes about fashion, wellness, relationships and travel
- Oversees all LA/California content and is the go-to source for where to eat, stay and unwind on the west coast
- Studied journalism at the University of Florida
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- Covers beauty, fashion, news, entertainment, travel, wellness, money and LGBTQ+ culture
- Has worked in media for the last eight years and has held positions at Boston Magazine, Boston Common Magazine and Northshore Magazine
- Graduated from Emerson College in 2019 with a degree in Writing, Literature and Publishing with a minor in Women, Gender and Sexuality Studies
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- Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
- Over 5 years of experience as a Beauty Editor
- Studied journalism with a minor in creative writing at SUNY New Paltz
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- Writes and produces family, fashion, wellness, relationships, money and royals content
- Podcast co-host and published author with a book about the British Royal Family
- Studied sociology at Wheaton College and received a masters degree in journalism from Emerson College
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- Writes and edits news and entertainment content
- Specializes in breaking celebrity news, royal family coverage and TV show and movie recommendations
- Has 9 years experience in entertainment coverage
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- Writes celebrity news, TV/movie reviews and SEO-focused entertainment articles
- Interviews celebrities and covers red carpet events
- Has 8+ years of experience covering entertainment topics
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- Writes breaking news and entertainment content
- Covers award show red carpets and movie premieres
- Has earned two Edward R. Murrow Awards
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Meet Our Experts
- Nationally recognized expert in midlife women’s health issues
- Chief Clinical Officer for Midi Health
- Has been a Clinical Professor in the Department of OB/GYN at UC San Francisco for nearly three decades
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- Licensed clinical social worker
- Specializes in trauma recovery
- Has advanced training in Attachment Focused EMDR
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- Registered dietician nutritionist with over 10 years of experience
- Co-founder of Culina Health
- Named by Essence magazine as one of the top 5 black nutritionists that will change the way you think about food
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- Dr. Christina Johns is board certified in both pediatrics and pediatric emergency medicine.
- She is a Senior Medical Advisor at PM Pediatric Care, the largest pediatric urgent care group in the U.S.
- She received her undergraduate degree at the University of Pennsylvania and her medical training at the Johns Hopkins University School of Medicine.
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- Licensed psychologist practicing at Flow House Therapy in Santa Monica, CA.
- Specializes in Depth Psychology, Childhood Emotional Neglect (CEN), Eye Movement Desensitization Reprocessing (EMDR) and Brainspotting (BSP)
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- Head coach at Tone House in New York City
- NASM-certified personal trainer
- RYT-certified yoga instructor
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Join Our Team | Contact Us
Interested in successfully growing with a fun, dynamic and creative team?
Contact Us for Feedback and Questions
If you have any questions or feedback, please email editors@purewow.com and we'll get back to you as soon as we're able.