PureWow is a multimedia brand that inspires, educates and entertains over 100 million people a month through its original content and experiences. With a focus on beauty, fashion, wellness, family and food, PureWow strives to 'make the fun stuff better and the important stuff easier' for their audience (primarily women aged 25 to 45). Founded in 2010, PureWow ranks in the top three largest US women's media brands, with content distributed via its website, social, video, email and events. It was named one of the top 100 websites for women in the US by Forbes, which called PureWow the 'one-stop shop' on the web for 'fashion, beauty, family, health, food, travel, tech, books, etc.' PureWow is the most-tenured publishing brand in the Gallery Media Group portfolio, which is part of VaynerX, a Gary Vaynerchuk holding company.
About PureWow
Our Goal: Live Better, Not Harder
What does that mean, more specifically? To better and brighten women’s lives in an easy-to-achieve, come-as-you-are, judgment-free space.
Audience Highlights: Our Average Monthly Reach
1.75M
16.7M
6.5M
15M
tiktok
Our Content
Meet Our Team
Jillian Quint
Editor-in-Chief
- Oversees editorial content and strategy
- Covers parenting, home and pop culture
- Studied English literature at Vassar College
Candace Davison
VP of editorial content
- Oversees home, food and commerce articles
- Author of two cookbooks and has contributed recipes to three others
- Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business
Philip Mutz
VP, News and Entertainment
- Oversees news and entertainment content
- Is an award-winning playwright and has hosted two entertainment podcasts
- Has 10+ years experience in entertainment coverage and viral media
Catrina Yohay
Executive Managing Editor
- Oversees editorial operations; covers a mix of lifestyle topics including fitness, wellness, beauty, travel
- Former D1 athlete, certified nutrition coach, avid runner
- B.A. in English and biology from Lafayette College
Dara Katz
Executive Editor
- Lifestyle editor and writer with a knack for long-form pieces
- Has more than a decade of experience in digital media and lifestyle content on the page, podcast and on-camera
- Studied English at University of Michigan, Ann Arbor
Alexia Dellner
Executive Editor
- Lifestyle editor focusing primarily on family, wellness and travel
- Has more than 10 years experience writing and editing
- Studied journalism at the University of Westminster in London, UK
Meet Our Experts
Dr. Mindy Goldman, MD, OB/GYN
Medical Expert
- Nationally recognized expert in midlife women’s health issues
- Chief Clinical Officer for Midi Health
- Has been a Clinical Professor in the Department of OB/GYN at UC San Francisco for nearly three decades
Janet Bayramyan, LSCW
Licensed Clinical Social Worker
- Licensed clinical social worker
- Specializes in trauma recovery
- Has advanced training in Attachment Focused EMDR
Vanessa Rissetto, MS, RD, CDN
Registered Dietician Nutritionist
- Registered dietician nutritionist with over 10 years of experience
- Co-founder of Culina Health
- Named by Essence magazine as one of the top 5 black nutritionists that will change the way you think about food
Our Policies
Editorial Policy
You can read more about our editorial guidelines here.
Privacy Policy
Find out more about how we how we collect, use, and share data here.
Our Awards Programs & Franchises
PureWow100
Follow Our Channels
Join Our Team | Contact Us
Interested in successfully growing with a fun, dynamic and creative team?
Contact Us for Feedback and Questions
If you have any questions or feedback, please email editors@purewow.com and we'll get back to you as soon as we're able.
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