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I'm a Beauty Editor, and I Swear These Are the 19 Best Cyber Monday Beauty Deals of 2024 (Including Sunday Riley and Augustinus Bader)

Best sellers for up to 50 percent off, you say?

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a collage of best black friday beauty sales
Dasha Burobina/PureWow

There's *literally* no better time than now to get your beauty fix, thanks to some of our favorite brands and retailers like Dermstore, Anthropologie and Amazon hosting major sales with steep discounts on all of the products on our wishlists. To help you get into the holiday spirit, I went ahead and compiled the 19 best Cyber Monday beauty deals out there—so let's get to shopping!

Best Cyber Monday Beauty Deals at a Glance:

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The beloved treatment is formulated with five percent lactic acid to slough off dead skin cells, clear your complexion and boost collagen production—which is why multiple PureWow editors, swear by it. "To convince you of Good Genes’ greatness, I could tell you about how it makes my skin look glowier and plumper in a matter of minutes. Or I could tell you about how, over time, it’s evened out my skin tone and made it feel softer than ever," says Sarah Stiefvater, wellness director at PureWow.

In case you're not already familiar, all of NuFACE's devices use microcurrent technology, aka electrical waves that stimulate facial tissue to help tone the muscles underneath your skin, thereby improving sagging and reducing the appearance of fine lines. The device is available in two sizes, but the mini (shown here) is ideal if you travel often or don’t want to take up too much countertop space in your bathroom. It features three intensity levels and a five-minute auto-shutoff feature, making it a small but mighty device.

3. Grace & Stella Eye Masks

Grace & Stella

If you want to do more self-care in 2025, here's your sign to stock up on Grace & Stella's under-eye patches. With over 16,000 5-star reviews, they promise to reduce puffiness, smooth under-eye wrinkles and brighten up dark circles. Formulated with hyaluronic acid, glycerin and amino acids, you'll find 48 pairs to last you into the new year. As I shared in my review, while drastically change the appearance of your under-eye area, I do still see a difference. I feel more energized (like the name suggests) and the area looks brighter than ever. I appreciate how they reduce my dark circles and maintain moisture.

Ilia Beauty is currently having a 20 percent off sitewide sale and I'm eyeing this complexion stick for Cyber Monday. It offers medium coverage, instantly blurs pores and can last for up to 12 hours. Packed with skincare ingredients—like peptides, kelp extract and butterfly lavender extract—it helps strengthen the skin barrier, smooth the appearance of fine lines and wrinkles *and* brighten up your complexion. In my honest review, I found that, due to the lightweight formula, I forgot I was even wearing foundation. It truly looked and felt like a second skin—shoutout to the ingredients for that. As someone with dry skin, I was hesitant about the “soft natural” finish but was pleasantly surprised that it never got cakey after a long day of wear.

Beloved by both PureWow editors and readers for its intense hydration and moisturizing properties, this Augustinus Bader face cream is up for a grabs at a rare discount, thanks to Violet Grey's Best of Beauty sale. Something of a skincare cult-classic, the cream is thick, but soaks right into skin, and uses groundbreaking stem-cell technology to help your skin regenerate new cells, leaving you with a blemish-free, radiant glow—at least in our experience.

If you've seen the YouTube videos and progress photos posted online, you know Vegamour has gained a fan following for its hair growth products. Both of these bestsellers are formulated with biotin, folic acid and other powerful ingredients to help you grow longer, healthy hair. It's also worth noting that everything is hormone-free, vegan, cruelty-free and clinically tested.

Peace Out Skincare is known for its high-quality products at low prices and this retinol eye stick is among the brand's top sellers. (Retinol is a vitamin A derivative that’s used to promote cell turnover, which treats an array of skincare concerns like uneven skin tone and texture, dark spots, fine lines and dullness.) You often see retinol in the form of serums or creams, but this stick makes it so that you can just swipe it on and around your eyes, so the whole experience is a lot less messy. As one former editor shared, "The Peace Out eye stick has become something I look forward to using daily for many reasons: It’s relaxing to swipe on, my dark circles are starting to lighten up and my eyes look brighter when I wake up in the morning."

Whether we're talking about loving Merit's latest fragrance, or honestly, the entire collection, this brand is beloved by editors and readers alike. Our favorite? This sheer, but buildable lipstick that has a buttery application and a soft finish thanks to the squalene, raspberry and sunflower seed oil in the formula. There are currently eight matte and nine satin shades to choose from, though the 'Baby' color (aka a neutral pink) is Associate Fashion Commerce Editor Stephanie Meraz's favorite hue. She shared, "I keep coming back to it because it’s my ideal shade of a nudey pink and it doesn’t feel super cakey like other lipsticks tend to feel on my lips. Plus, it’s the perfect pop of color that can read both casual and fancy in a flash."

This nourishing pre-wash hair and scalp oil has gone triple platinum on TikTok, where users rave about its ability to leave strands looking smoother and shinier, and feeling stronger. Per the brand, ingredients like ashwagandha oil and dashmool oil, which are staples in Indian beauty products, can help strengthen hair at the root by promoting circulation in the scalp. "I will say my hair has never felt and looked so healthy. I’ve been using this stuff religiously with the same routine 2 times a week. My hair has not only grown faster but it’s grown thicker from new growth," writes one Amazon reviewer. It rarely goes on sale, so I'd suggest stocking up at this price.

This award-winning skincare brand has a BOGO sale happening right now. Buy one of the brand's kit and you can get another kit (of equal or lesser value) for free! I recommend getting your hands on the 4-in-1 Skincare Wand kit, which includes the viral tool that has four settings: red light therapy, facial massage, therapeutic warmth and galvanic current. As Senior Commerce Editor Stephanie Maida shared in her review, "Since I’ve started using the Solawave wand diligently, my skin texture has definitely become softer and more supple, while my complexion looks more even-toned and glowy." You'll also find the Activating Serum, which contains hyaluronic acid, peptides and minerals to enhance your experience.

Another favorite of PureWow readers, you can now score 30 percent off this highly-rated mascara from Grande Cosmetics, which buyers say elongates your lashes by making them much more defined. Or as one Dermstore shopper puts it, "This mascara is one to love. It doesn't smudge and is very nourishing for your lashes. I highly recommend." Seeing as though it is now only $17 (down from $25), there is no better time than now to snag two in one-go.

Our editors have tried most of Drunk Elephant products, so we were all giddy to find out they're having a 20 percent off sitewide sale for Cyber Monday. The skincare brand has everything from face oils to moisturizers, but I suggest stocking up on the D-Bronzi Anti-Pollution Sunshine Drops. It aims to flatter any complexion, while boosting skin's elasticity and reducing the appearance of fine lines and wrinkles. Wear it alone or mix it with your go-to skincare products.

13. Anastasia Beverly Hills Primrose Palette

Anastasia Beverly Hills

This all-in-one palette from Anastasia Beverly Hills just might be my favorite pickup on this list. It features 12 bold shades, four of which have a shimmery tone perfect for those upcoming Christmas and New Years Eve parties, that can be used not only on your eyes, but also on your cheeks and lips. Whether you're going for a matte or metallic look, you'll appreciate the highly pigmented and creamy powders that are meant to stay on all day (and night).

If you're looking for a pick-me-up, consider adding this cooling and brightening eye balm to your routine. Formulated with caffeine and hyaluronic acid, it aims to hydrate and brighten the under eye. It also promises to reduce the look of fine lines and wrinkles around the eyes and leave behind a glowy finish. Use a swipe under or over makeup and blend it gently with your ring finger. Maida called it "cold brew for your under-eyes" so it's worth checking it out.

What better way to splurge on someone on your list than by surprising them with their very own Airwrap? Lucky for us, the brand is offering huge discounts on its stylers. This special edition multi-styler comes in a gorgeous strawberry bronze/blush pink layout, along with six attachments and three accessories. Whether you want to curl, dry or smooth your hair, the tool has three heat and speed settings to get the job done.

ICYMI: Fenty Beauty recently launched a haircare line this year. A favorite among beauty editors? The Comeback Kid. The bond building hair treatment aims to instantly detangle and strengthen locks, and can be used as a leave-in or rinse out depending on your hair type. As our former beauty director shared, "It’s easy to spread evenly onto your hair and I can see why it can be used as a leave in without weighing it down too much, especially if you have drier hair to begin with, like I do."

Winter is upon us, so you might want to stock up on this lip sleeping mask, which is discounted on Sephora *and* 20 percent off their site right now. This editor-approved lip mask has coconut oil, shea butter and murumuru seed butter to lock in moisture while you snooze. Add a layer on your pout and wake up with smoother, supple-looking lips in the morning.

The Revlon One-Step Volumizer is *way* more than the average blow dryer. This powerful tool combines a charcoal-tipped round brush with serious power, to give your hair instant volume. It also boasts three heat settings (plus, a cool setting) and features a ceramic titanium barrel to reduce damage from styling. This newer, 2.0 version features a smaller, more versatile head size that allows you to style closer to the root (and better perfect your flips, soft waves and curls).

19. Olive & June Mani System

Olive & June

This Mani System includes everything you need to achieve salon-quality nails from home—all neatly packaged in a festive, winter-themed box. Included is a nail clipper, nail file, nail buffer, polish remover, clean-up brush, cuticle serum, topcoat, a polish shade of your choice and a poppy tool (which makes your non-dominant hand so much easier, btw).


about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.