Meghan Markle Just Launched a New Instagram Account (and the First Post Is a Vibe)

Meghan Markle is kicking off 2025 with major moves. She’s back on Instagram (securing the coveted @meghan handle), announced her new Netflix series With Love, Meghan (premiering in two weeks), attended the Invictus Games and rebranded her lifestyle business from American Riviera to As Ever in partnership with Netflix. Now, she’s sharing even more details—with a new Instagram page.

In a late-night joint Instagram post, Markle debuted As Ever (@aseverofficial). Markle shared a dreamy snapshot teasing the brand’s aesthetic: an outdoor tablescape with fresh fruit, jars of what looks like her infamous jam and a croissant drizzled with honey. The caption read, "You’re warmly invited: As ever, coming Spring 2025."

This is the inaugural post for the As Ever Instagram account, which comes with a link to their website.

The As Ever website is live, though it’s currently just a sign-up page encouraging visitors to “save your seat at the table.” However, fans did catch a sweet surprise—a homepage photo of Markle running on the grass with her three-year-old daughter, Princess Lilibet, who she shares with husband Prince Harry. The two also share five-year-old son Prince Archie.

Markle first shared the big news in a video on February 18, saying, "Cat’s out of the bag… I’m shocked we’ve kept this a secret for so long. In two weeks, my show's coming out, which I’m so excited for… And also, my business—which I think there’s been a lot of curiosity about."