ComScore

*Swoon*: KitchenAid's First-Ever Color of the Year Is...

From Pantone to Pinterest to paint, there’s no shortage of trendy hues for 2018. Adding another to the mix is home appliance brand KitchenAid, which just announced its first annual color of the year. Drop everything, because you’re going to want to swap your old faithful for a glossy new mixer...

kitchenaid bird of paradise stand mixer
KitchenAid

Introducing Bird of Paradise, an uplifting coral hue that, according to a press release, “embodies the lush, tropical paradise, an escape from the everyday, and boasts a spirit of exploration inviting the passionate maker to take on any culinary adventure.” Those are tall orders for a stand mixer...but we’re already tempted to drop a cool $460 on the thing.

The Bird of Paradise stand mixer will be available in April, and some of the brand’s other countertop appliances (e.g., a mini food processor and a hand mixer) will also get the color treatment throughout the year. Plan your splurging accordingly.



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Former Senior Food Editor

  • Headed PureWow’s food vertical
  • Contributed original reporting, recipes and food styling
  • Studied English Literature at the University of Notre Dame and Culinary Arts at the Institute of Culinary Education

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