Just as we were about to drop $900 on Anthropologie's U-curved chair, the design gods above sent us a collaboration to keep us from going bankrupt: Target x Jungalow. If you’re not familiar with Jungalow founder Justina Blakeney, she’s the designer, artist, speaker, and mother who’s rewriting the rules of boho-chic decor (and yes, we have a girl crush).
"When I started blogging, minimalism was at its peak, or at least approaching it," Blakeney tells Anna Buckman, a lifestyle writer at The Zoe Report. In 2009, Blakeney started the Jungalow blog to “chronicle her adventures” while working as a creative person for hire. "I remember a lot of the big Instagram accounts for interiors at the time were like all-white-everything...I think there were a lot of people out there who had similar styles to me and were really hungry to see something that was more reflective of their personal style."
Since then, Blakeney has translated her colorful, pattern-filled and bohemian aesthetic to Jungalow, an increasingly popular boho-decor brand with 1.5 million followers on Instagram.
Fast forward to 2021, where Jungalow has partnered with Target’s Opalhouse brand to bring Blakeney’s signature look to stores everywhere. Starting on June 26th, the collection is live on Target.com, featuring more than 300 items—from furniture and decor to bedding, bath and windows. The line is sophisticated, current and affordable, where prices start at $10, and most items are under $30 (according to the press release). So, without further ado, here are 10 of our favorite pieces for you to add to your cart before they’re gone.