Everything You Ever Wanted to Know About PureWow's Awards

Happy Kid Awards

The Happy Kid Awards focuses on the top products that bring joy to families' lives, vetted by editors and tested by parents and kids nationwide. The franchise has been so successful that we've broken it up into a three-part series: Happy Baby, Happy School Days and the Best Toys & Games.

To submit a product for the awards, email happykidawards@purewow.com and include the following information:

• Name & short description of the product (2-4 sentences)
• Link (if available)
• Photos
• Pricing/availability
• Launch date

There is no cost to enter a product for awards consideration, though we may ask to receive up to three samples to have families test and provide feedback on. If you have any questions about the process, please feel free to email our team.

The 2025 Happy Kid Awards Submissions Deadlines

• The Happy Baby Awards: Feb. 1 through April 21
• The Happy School Days Awards: Feb. 1 through April 21
• The Happy Kid Awards: Best Toys & Games: May 1 to August 1, 2025

Readers' Favorites Awards

Winners are based on internal data, focusing on the top-selling and most sought-after beauty, fashion, home and family products from our audience. As a result, we do not accept submissions per se, but if you'd like to get a product on our radar, please contact our commerce editors directly.

Happy Kid Awards

PureWow editors consulted dozens of parents and caregivers across the country; spent hundreds of hours researching and testing products; combed through thousands of reviews; and tapped multiple experts for their advice and recommendations. These experts ranged from pediatricians and educators to nutritionists, professional organizers and even our own readers. (Yep, the “reader favorite” picks came directly from your feedback via polls and questionnaires we’ve sent out this year.) The result? A list of products that truly stand out for quality, functionality and design.

Readers' Favorites Awards

To determine the winners for the PureWow Readers' Favorite Awards, we looked at the past year of shopping data in our top commerce categories across the board, from skincare to homewares, and considered the products our readers have purchased again and again. We then narrowed our list down to items that are continuously in stock and presently available for purchase. Of those, the winners named for each category have had the highest number of sales per item through our affiliate channels, including across various retailers.