It’s no secret that Joanna Gaines—previously known as the queen of modern farmhouse—has had a re-brand in the past few years. While she became a household name for her shiplap and neutral grays in 2016, Jo's style has recently evolved to a more eclectic mix of organic, moody tones and character-infused textures. Most noticeably, we’ve seen this shift reflected in her Magnolia brand, with new intros from her Hearth & Hand line at Target and collaborations with luxury brands, like Loloi. Think: fewer neutral signs and more elevated statement pieces, like a mahogany loveseat or embroidered linen duvet.
Plus, if you’ve been binging her new series, Fixer Upper: The Lakehouse, you’ve probably noticed that everything is about quality and character (instead of fast-fashion-trends that live season to season). So, from an oatmeal area rug to a set of stoneware bowls, here’s every Magnolia home item we’re shopping as we transition from summer to fall.
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