Blueland’s New Toilet Cleaner Keeps Selling Out—so What’s the Fuss About?

• Value: 15/20
• Scent: 20/20
• Ease of Use: 19/20
• Aesthetics: 18/20
• Stain-Fighting Ability: 16/20

TOTAL: 88/100

Sneakers, Starbucks cups, wildly discounted face creams—certain things spark a buying frenzy. Toilet bowl cleaner typically isn’t one of them. (In fact, a 2018 survey found scrubbing the porcelain throne was the most-hated chore in America.) So when I learned that Blueland had sold more than 744,000 toilet cleaner tablets—completely selling out of its inventory four times in a row—in the three months since the product launched, I had to investigate: What was all of the fuss about?!

Over the past week, I tested it on four toilets, comparing the results to conventional clinging bleach gel and liquid cleaners. Here’s everything you need to know.

For $20, you get 14 toilet cleaner tablets and a reusable metal tin to store them in, plus any refills down the way. The whole kit is plastic-free, arriving in a cardboard box with the tablets stowed in a compostable paper bag (refills are sold this way as well). Plus, the tablets themselves are 100 percent bio-based, and they don’t contain bleach, hydrochloric acid or dyes.

If you’re used to spending $2 a bottle on toilet bowl cleaner, paying roughly $1 per scrub session is quite the upsell. Even similar eco-friendly options, like Seventh Generation’s Zero Plastic Toilet Bowl Cleaner Powder, clocks in at $10.50 per 14-ounce container, making it a bit cheaper per use (depending on how much you use).

But what makes it worth the spend is the quality of ingredients coupled with the convenience factor: No harsh chemicals on your hands, no measuring or eyeballing how much to use. Simply drop in the tablet, watch it fizz up like a Lush bath bomb and give the toilet a light scrub.