What’s the hottest restaurant reservation in Los Angeles right now? If we’re going by the draw of celebrities, it’s the Cheesecake Factory, the California-based chain of 215 restaurants that Page Six recently dubbed “America’s Hottest Restaurant.” Stars from all over the known universe rave about the allure of the restaurant: Blake Lively was quoted as saying “it should have Michelin stars.” Today show co-anchor Hoda Kotb said she likes going there on a date. Jennifer Lawrence has been photographed toting the signature striped Cheesecake Factory bag of leftovers, and Cardi B. said she likes the restaurant’s cocktails.
I’m surprised—as a former food magazine editor, I always associated high-profile public figures with sophisticated, if not downright snobbish eateries (and to be sure, these also do great business in Beverly Hills). But you’re not hearing actors quoting their love of Craig’s in Santa Monica’s Parmesan gnocchi with white truffle in People magazine. What is it about the humble Cheesecake Factory that makes celebs love it? I’d never been there, so my partner and I decamped to the location at the Grove (where Ye recently caused waves thanks to scantily clad Bianca Censori). Date night was on and I was looking for why, out of anywhere in the world to go, would a famous actor or musician choose the Cheesecake Factory?