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Hoping to Copy Taylor Swift’s Custom Beanie? We Found 3 Lookalikes Sure to Earn the Swiftie Seal of Approval

a cozy addition to our TS-approved wardrobe

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taylor swift red and white beanie cap UNI
Maddie Meyer/Getty Images

Taylor Swift is officially experiencing her own version of the Markle Effect—meaning everything she wears turns to gold, spurring a wave of fans to hunt down (and buy) her latest looks. Case in point? The red-and-white beanie she sported to cheer on boyfriend and Chiefs tight end, Travis Kelce as he played against the New England Patriots on Sunday, Dec. 17.

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taylor swift red and white beanie cap
Maddie Meyer/Getty Images

Unfortunately, Swift’s exact beanie appears to be a custom creation by the Depop seller @kuttheknit, and is currently sold out. (Each one is handmade, so fingers crossed the seller starts taking orders again soon.) The red-and-white hand-knit hat is made of cotton-acrylic yarn with a faux-fur pom on top, but perhaps our favorite touch is the subtle 87, Kelce’s jersey number, stitched on the cuff.

For those looking to copy the singer’s style ASAP, there are still multiple options to shop before the end of the year. And you can even stitch your own 87 (or another important number) with some black embroidery thread. Below, find three lookalike beanie caps (plus one extra that was just too good not to share) that would surely earn the Swiftie seal of approval.

It you want something with a similar homemade vibe, this adorable hand-knit beanie is definitely a top contender. The yarns are made of recycled materials, and the design is markedly similar to Swift’s, just with two stripes instead of one and a yarn pom in place of faux fur.

Mostly red with a touch of white, and complete with that adorable faux-fur pom pom, this hat can be customized with your initials or numbers for an additional $12.50. It’s made of a cozy cotton/nylon/wool blend that’s reportedly very warm, and there’s even a kids’ version ($35) for the mini Swiftie in your life.

If you aren’t crazy about the pom on top of Taylor’s hat, try this marled knit cap by Free People. The cuff can be rolled down or up depending on your style, and the stretchy knit will keep your head warm during even the coldest football games.

OK, so this knit beanie doesn’t look all the much like the one Taylor wore, and is far more expensive than the our other finds, but there’s no denying it’s incredibly cute. We love the homemade vibes and that faux-fur pom is too cute to ignore. For the Swiftie willing to splurge, this is an adorable option that’s sure to keep you feeling warm and stylish while repping Tay's fave team (and player!).


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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
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