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This Viral Woven Handbag from Target Could Pass As a Bottega Veneta (and It's Just $30!)

Try not to lose your mind

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The viral Target A New Day slouchy woven handbag in three colors.
Target/Design for PureWow

In addition to bucket bags and crescent-shaped purses, woven leather bags are still seriously trending this summer. So if you've been thinking about scooping one up, but don't want to drop a month's rent on a designer style, listen up! I just found the viral A New Day woven slouchy handbag, which has *major* Bottega Veneta vibes, in stock and ready to ship at Target. Yes, that's right. A new Bottega-esque bag has entered the chat (sorry, Melie Bianco), and it only costs $30. But trust me when I say that it won't be up for grabs for long.

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Unsurprisingly, the handbag has racked up quite the fan club on TikTok. In fact, that's where I first discovered the chic designer alternative, and I've been obsessed ever since. But here's why the bag is worth rushing to: For starters, it has a polyurethane shell, which, in case you didn't know, is a plastic material known for being extremely durable, and even feels "buttery soft," according to reviewers. Meanwhile, its slouchy, design offers optimal versatility and flexibility, so you should have no trouble fitting in all your essentials (especially since the bag is a bit larger than it looks).

One buyer shares, "I am actually SO impressed with the quality of this bag. You would not think this was $30 and from Target. The [material] is soft, the bag fits a ton and it just feels like great quality. I have a newborn, and it’s also the perfect size to throw in a spare diaper and a small pack of wipes, along with my other essentials." What they didn't mention is that the purse is available in not one, but three summer-ready colors (coral orange, a pinkish beige and cream).

While I wouldn't blame you if you scooped up this style to get the Bottega Veneta look for less, its functionality alone is definitely worth talking about. It features an interior pocket, a zipper closure and a single strap with a cute knot detail, which reviewers swear is comfortable to boot.

A New Day

With all that going on, I know you may be thinking the bag sounds too good to be true at just $30, but according to more than 100 reviewers, it totally lives up to the hype. Why else do you think all the girlies are lining up to buy one as we speak (including me)? You better get a move on it while it's still available for shipping in all three colors. Your wardrobe—and wallet—will be so glad you did.



Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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