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The New Balance Black Friday Sale Is Here with Dad Shoes Galore, Including the Coveted 550s

And They're Taylor Swift Approved

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It's the biggest shopping day of the year (aka Black Friday), and while you're busy doing your holiday gift shopping and splurging on the marked-down Dyson airwrap, you'll also want to scope out the New Balance sale of your dreams right now. That’s right, from now through Nov. 28, you can save 25 percent on almost all New Balance shoes, with select styles priced at up to 40 percent off. That means you can score TikTok-approved wardrobe staples, including the 1906D sneaker ($170; $127) and 574 sneaker ($100; $75) at rarely discounted prices.

Our favorite deal, however? Nearly 40 percent off the 550 sneaker ($120; $75), which was spotted on the and only Taylor Swift (at a Chiefs game, of course). Below, everything you need to know about the superstar's sneakers before they inevitably go out of stock—and the sale that encompasses them.

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When it comes to the 550s, these sneakers offer more than just good looks. (Though we are impartial to the streamlined silhouette and leather detailing.) The original design debuted in 1989 and made its mark on basketball courts thanks to the rubber outsole that offers traction and durability. Though the shoe was eventually filed away in the archives, it was returned to the brand's full-time lineup in 2021 for its timeless design. The low-top build offers a clean take on heavy-duty looks from the ‘80s, while the leather upper offers a classic finish in any era (proven by the Eras Tour singer herself).

While we'd buy the shoe on Swift's approval alone, hundreds of reviewers rave over its comfort: "Clean, clean, clean is all I can say. This shoe is fantastic for those wanting a sneaker without 'having what everyone else has.' The sole of the shoe is very sturdy and has great control. [The] shoe will start to mold to your feet, kind of like Birkenstocks)... The comfort ... really stands out," writes one reviewer. It's also worth noting that there is a break-in period of about two to three days, per reviewers.

The best part? The 550's are also 25 percent off in white—with multiple size options available.

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Beyond the 550, however, there are also tons of Men's running shoes included in the sale, like the DynaSoft Nitrel v5 GTX ($95; $71) and the best-selling Fresh Foam X Cruz v3 ($90; $67). Not only was the v3 constructed with running in mind (aka ventilation and durable-yet-lightweight heathered mesh to prevent sweat), but it's also designed with plush, ultra-responsive performance soles, so great for everyday wear.

Speaking of everyday wear: You can also save more than 25 percent on unisex lifestyle sneakers, including the 610T ($110; $67)—aka an ultra trendy dad shoe—and the 574 ($90; $67), which is less chunky and more classic. Plus, if you're looking to upgrade the kid's closets, you won't want to miss the 480 ($75; $56) or 550 bungee lace with top-strap shoes ($80; $60) while they're marked down.

Long story short? Whether you're a Swiftie, a runner (or looking to hop on the dad sneaker trend), *now* is the time to stock up on the brand's best-selling styles.

More New Balance Sneakers on Sale for Black Friday


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Associate Editor

  • Writes across all lifestyle verticals, including relationships and sex, home, finance, fashion and beauty
  • More than five years of experience in editorial, including podcast production and on-camera coverage
  • Holds a dual degree in communications and media law and policy from Indiana University, Bloomington

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.