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This Is Not a Drill: I Found 19 Designer Lookalikes on Sale for October Prime Day

Your designer-esque wardrobe awaits

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October Prime Day Designer Lookalikes
Dasha Burobina for PureWow

If I could have a closet designated to designer pieces, I would, but unfortunately that isn’t in the current budge. Thankfully, Amazon Prime Big Deal Days, which began on Oct. 8 and runs through Oct. 9, 2024, is making my dreams come true with their insanely good selection of October Prime Day deals on all the best products, including beauty must-haves and fashion pieces that are too good to pass up. Some of them even reminded me of some expensive brand names, which is why I took the liberty of creating a list of the top picks I’m shopping this year that could pass as designer. Here, 19 designer lookalikes on sale during October Prime Day that’ll have you thinking you’re wearing Celine, Ralph Lauren, Burberry, Alaïa and more.

Remember, in order to fully enjoy all the Prime Day markdowns during the two-day Prime Big Deal Days event, you have to be an Amazon Prime member to receive access to all the best deals. Before you panic, you can sign up for a free 30-day trial, and you’ll receive all the perks, like free shipping, unbelievable markdowns and more. Trust me, you don’t want to miss out on the makeup bag I sourced that could pass as Louis Vuitton, or the Hèrmes-like leather belts, either. Before you ask, yes, they’re all on sale and included in the list, below.

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This October Prime Day, channel your inner Meghan Markle with this black and white striped Amazon sweater that’s giving off major Celine vibes. It has a relaxed-but-tailored fit that’ll feel nice and cozy on cool days, making a great addition to your French capsule wardrobe. Reviewers can’t get enough of the fabric, so just wait until you feel how soft the knit is for yourself. When it comes to styling, it’s a pretty versatile silhouette that’ll pair well with most things in your closet: jeans, leggings, skirts and even dresses.

Fast Facts

  • Size Range: XS to XL
  • Colors: 19

Do yourself a favor and snag these during Prime Big Deal Days while you can. I practically did a double take the first time I saw the Amazon Sojos sunglasses, thinking they were real Celines, only to find out they’re a smidgen of the designer cost. And you must admit, the resemblance is uncanny. According to the brand, the chic accessory has HD lenses that are designed to reduce glare and protect your eyes from UVA and UVB rays, so they’re not just cute, they’re functional too.

Fast Facts

  • Size Range: one size
  • Colors: 8

Yeah, you may be thinking this faux-leather blazer looks like something straight out of Lorelai Gilmore’s closet, but I’m here thinking it could be straight from the racks of Ralph Lauren or Alice + Olivia. It’s chic and looks much more expensive than its now under-$60 October Prime Day price tag, and that’s all thanks to the sleek construction and croc-inspired embossing, which really makes the jacket looks elevated. Some buyers say it runs small, so I’d suggest sizing up one or two, depending on your preferred fit.

Fast Facts

  • Size Range: XXS to 5X
  • Colors: 6

I can’t be the only one seeing a wrap dress by Diane von Furstenberg here, now, can I? Humor me: It has a similar flouncy skirt that’s primed for sashaying on the dance floor or dramatic walks to the grocery store, plus a waist-cinching wrap detail that really compliments the frame beautifully. I didn’t even mention the short-sleeve design or patterned silhouette—a fun detail the designer is known for—but you get the picture.

Fast Facts

  • Size Range: XS to XXL
  • Colors: 37

Alaïa’s mesh ballet flats are nearly everywhere I look both IRL and on socials—just wait, I bet you’ll start noticing them now, too—so I’m really excited to find an affordable version of the trendy shoe discounted during October Prime Day. They’re made from a combination of mesh, patent leather and rubber, which makes them feel stretchy, soft and—most importantly—slip-resistant. Ballet flats with straps are quite possibly my favorite version of the coveted shoe because the Mary Janes offer extra stability and style. Seriously, just wait until you’re 5,000-plus steps into your day thanking your stars for your breathable Alaïa lookalikes with the adjustable straps.

Fast Facts

  • Size Range: 6 to 11
  • Colors: 11

About a month ago, I caved and bought this makeup bag because my $150 custom case was falling apart. Curious about its collapsible design and chic look, I said to myself, “Why not?” And let me tell you, it was the best purchase I’ve made in a while, and it didn’t even occur to me when I bought it that it’s giving subtle Louis Vuitton vibes, either. While it may not look like it, this makeup bag offers tons of space for cosmetics and toiletries. It has a double zipper that opens up and expands to lay flat, displaying all of your essentials for quick touch-ups. I love that there are numerous compartments for small, square palettes or long eyeliners and lip liners, as well as larger sections that fit my loose powders and other big products. There’s also a clear zippered compartment in the middle where I like to keep my makeup brushes.

Fast Facts

  • Size Range: M to L
  • Colors: 26

In this game of Is it Loewe or Amazon? Jokes aside, these wide-leg jeans will pair well with nearly every shoe in your closet, like boots, sneakers, flats and heels. And just imagine how chic they’ll look under a long wool coat, too. “I have never written a review for anything I’ve purchased before, but when I tried these on, I wanted to tell everyone about them,” says Amazon shopper Juliana B. “When I put these jeans on for the first time they fit me like a GLOVE. They fit perfectly on my butt, legs AND waist! I’m a teacher so I sit on the floor a lot, and the waist doesn’t fall or poke out when I sit down, no belt needed! Since they’re wide leg, they also feel really comfortable on my thighs and around my calves.”

Fast Facts

  • Size Range: M to L
  • Colors: 26

I’m moving to London next month, and it’s been bothering me that I don’t have a solid trench coat to pack. I need to fit in and do as the locals do, so you already know that I’m going to be taking this stunner home with me during October Prime Day. It may be missing the classic Burberry House Check that we all know and love, but it does boast a fit that’s tailored to perfection, thanks to the waistband belt. Many customers appreciate how lightweight it is, so if you like to layer, then consider this an essential piece to add into the mix.

Fast Facts

  • Size Range: XXS to 5X
  • Colors: 5

I know you’re obsessed with the butter-soft and form-flattering material of your lululemon leggings, but just wait until you get your hands on this affordable pair. It boasts a comparable softness, as well as a seamless waistband that buyers report won’t dig into your skin. And the four-way stretch is a necessity for anyone attending a yoga or Pilates class. One thing to note: These leggings are prone to pilling, per buyers, but the nearly 34,000 5-star rave reviews on Amazon convince me that they’re still worth it.

Fast Facts

  • Size Range: XS to XL
  • Colors: 22
amazon-prime-day-designer-lookalikes Skinny Leather Belt

10. Skinny Leather Belt

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Ahem, I believe you’re in need of some fall accessories, and I have just the pick. “I’m sure you are familiar with the Hermès Kelly belt,” says content creator and shopping expert Jen Reed, who unboxed the leather belt on Instagram. “It’s gorgeous, but it’s over $1,100. I found a lookalike on Amazon, and I ordered both colors. It looks so similar! The gold is very pretty and doesn’t look like a cheap gold. Such a good find!” While there are no size options to choose from, the thin, leather belts are adjustable, so they can fit a variety of sizes (though I’m skeptical about the one-size-fits-all on those who are plus-size) and can be worn on either your waist or hips.

Fast Facts

  • Size Range: one size
  • Colors: 22

I know what you’re thinking: This looks exactly like Skims. I had the same thought and so have many reviewers. “I LOVE my Skims, but this is hands down the best [match] out there,” raves Amazon buyer Stella C. “The dress is buttery soft and fits the body so nicely.” And thousands of customers agree, calling out the comfortable fit, stretchy fabric and flattering design. Don’t forget that it’s made with a rayon and spandex blend, so it’s meant to contour to your body.

Fast Facts

  • Size Range: XS to XXL
  • Colors: 9

Everyone needs a little bling in their life, and a timeless tennis bracelet will do the trick. Nickel-free, lead-free and hypoallergenic, these 14k white gold-plated and high-carbon diamonds sit in a four-claw setting that’ll dazzle anyone—you may even have a few people asking if you bought it at Ring Concierge. “[It’s] quite stunning for the cost,” says Amber M. “The quality of this bracelet absolutely exceeded my expectations, especially considering the cost. It has a very nice weight to it, making it less likely to tarnish.” Plus, it features a detachable and adjustable length buckle design, guaranteeing a personalized fit that’s can’t be overlooked this October Prime Day.

Fast Facts

  • Size Range: 7.6 inches
  • Colors: 1

Both Loro Piana and Ralph Lauren have a cable knit sweater that looks nearly identical to this, just at a higher price point. Key differences include the slim V-neckline and collared bit, but I think that adds an extra touch of chicness and flair that make it look all the more expensive. It’s made of a viscose/nylon/polyester blend that’s purportedly soft, though it’s important to note that it is handwash only. One buyer says, “I couldn’t be more pleased with the style and versatility. It’s a great weight—not too thick, not too thin…With the cable knit design, this sweater gives off major country club and old money vibes, which is so ‘in’ right now.”

Fast Facts

  • Size Range: S to XL
  • Colors: 23

I’m sure you’ve seen the Bottega Veneta Andiamo bag in nearly every street style photo you’ve come across, but have you seen this little cutie that mimics it? The tote incorporates one of the hottest handbag trends of the year—an eye-catching woven technique that’s hard to miss. Not to mention, a knotted metal bow for a special finish. But its multipurpose functionality is hands-down my favorite aspect of this, as I’m able to wear it as a crossbody, a shoulder bag or a top handle, simply by manipulating the leather straps. Best of all, it has a much more forgiving price tag, thanks to October Prime Day, compared to the designer piece.

Fast Facts

  • Size Range: M to L
  • Colors: 15

The resemblance between these affordable teardrop earrings and Matthieu Blazy’s Bottega Veneta Drop earrings—you know, the accessory seen during Bottega Veneta’s F/W ready-to-wear collection in 2022—is uncanny. What’s more, buyers find that they’re comfortable, lightweight and look expensive, which is a huge plus considering they’re less than $12 during October Prime Day and the designer pair goes for $1,350. Amazon customer Jelena A. gushes, “These earrings are amazing! First off, they came nicely packaged in a little box with padding and came with extra backs which is always a win! They look so elegant when on and even look good with another earring. They have a little weight to them, so I am not sure I would wear them 24/7 but I can see them lasting for a while during the day.” They even come in a gold finish for my non-silver jewelry wearers.

Fast Facts

  • Size Range: one size
  • Colors: 23

You already know I have another lululemon lookalike in the works, and this time it’s a longline sports bra with more than 29,000 5-star Amazon reviews. It features an impressive support for the girls and has a flattering and tasteful V-neck cut that won’t read risqué. The fabric’s blend of polyamide and spandex is known to be lightweight, breathable and stretchy, a marker that it’ll adapt and contour to your body and movement. Oh, and did I mention that it’s sweat wicking, too? Bring on the heat.

Fast Facts

  • Size Range: XS to 3X
  • Colors: 28

I may be in a Ralph Lauren daze, because this duster coat looks like it just flew off the designer’s website. (Naked Cashmere’s, too.) “I fell in love with this when I saw my favorite YouTuber wearing it in her postpartum days and it looked so cozy,” says one reviewer. “It’s so comfy, stretchy and it isn’t too heavy of a fabric either. I’m excited to wear this around the house, but it’s easily able to be dressed up for dinner or even to a business casual event.”

Fast Facts

  • Size Range: S to XL
  • Colors: 17

Brace yourselves, folks. I just discovered this fanny pack that could double as the doppelgänger of the cult-favorite lululemon bag, the Everywhere Belt bag. Constructed from a water-resistant nylon fabric, this durable belt bag is exactly what you need to bring with you on your next walk. It features a large, spacious zippered pocket that has not one, not two, but three mesh wall pockets on the interior, so you can keep your essentials organized. The strap is adjustable, too, and you can wear it a few other ways besides around your waist, from a crossbody to a chest bag to a shoulder bag.

Fast Facts

  • Size Range: one size
  • Colors: 19

About a year ago, I tried on Khaite’s Danielle jeans, and I haven’t stopped thinking about them since. While I can’t justify the near-$500 price tag, I can revel in these Levi’s that have a similar cut and silhouette. I especially appreciate that they’re made entirely of cotton, giving them that stiff and authentic feel that I look for in a classic pair of jeans.

Fast Facts

  • Size Range: 24 to 39
  • Colors: 21

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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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