It’s not too surprising that our editors felt A&F was out of reach for them as teenagers, both due to sizing and cost. “I remember the store being very dark, the salespeople being wafer-thin and unreasonably beautiful and worrying that I’d be judged for what I was wearing before even stepping inside,” recalls PureWow Assistant Editor Delia Curtis. “I also remember being very sad when trying things on in the dressing room, realizing that I couldn’t fit into the pieces that I so desperately wanted to have. So even if they were within budget, they weren’t viable options for me.”
“To be honest, I only ever wore tops from there because I felt like their jeans didn’t fit me right, because I’m much shorter than their models/target demo and have curves,” remembers PureWow’s Operations Director of Branded Content Rachel Gulmi. “It’s funny but also sad, because when I shopped there, I was in the best shape of my life from playing sports seven days a week and just being young, and even then, I could feel the pressure of not fitting into their style.”
It wasn’t just a matter of the clothes not fitting us properly, though. The store’s branding was based on a very specific type of beauty that felt exclusionary by nature. “I always felt like Abercrombie was made for ‘fit’ bodies,” notes PureWow Editorial Assistant Courtney Mason. “In middle school, someone gave me a gift card and I remember thinking, ‘What am I going to use this for?’ Even the picture on it was a shirtless guy showing his abs. I ended up spending it on their fragrances.”
“In high school, my friend was obsessed with taking photos with the models that use to stand in front of the store,” adds PureWow Associate Editor Chelsea Candelario. “I always felt self-conscious and out of place standing beside them.”
Even if the store’s preppy styles weren’t your vibe, it was still easy to feel left out or uncool if you didn’t fit their demographic or couldn’t afford their clothing. “I had wealthier friends who would wear layered polos, frayed denim skirts and scalloped leggings to school on the daily,” recalls PureWow’s Food Editor Taryn Pire. “This wasn’t a look I envied, but then, it was the epitome of cool, and while I tried to be genuinely happy being a contrarian, sometimes I wanted to feel cool, too. My friend’s dad once gave me an olive-green Abercrombie polo with an oversize pink moose on the chest as payment for babysitting. Even though it wasn’t something I would’ve bought myself, it became my go-to for parties, picture day and other occasions when I wanted to feel accepted.”
Despite a healthy dose of collective skepticism, our editors admitted they were excited to see how A&F’s new clothing would fit them as adults. Not only has the store supposedly changed for the better, but we’ve also grown since our teen years. “I’m older now, so my perception of clothing and how I feel about my body has changed,” explains Candelario.
Read on for a breakdown of four different categories that our editors tested and reviewed.