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Here Are The 12 Best Toys on Sale for Black Friday This Year

From Barbie’s Dreamhouse to PlayStation

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black friday toy sales
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The early Black Friday sales have arrived—and there are tons of can’t-miss deals from leading retailers like Amazon and Walmart. If there’s one category you shouldn’t overlook, it’s kids’ toys. I’m seeing thousands of games and play sets on sale for all ages, from toddlers to teens. Whether you're after the latest PlayStation5 (was $653; now $555), a Rubik’s Cube (was $13; now $5) that Pommel Horse Guy catapulted back into the cultural zeitgeist or tried-and-true classics from brands like LEGO and Barbie, we’ve got you covered. Here, 12 of the best toys on sale for Black Friday, plus everything you need to know about where to find the best toy deals this year.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

The Best Black Friday Toy Sales at a Glance

1

Best LEGO Set

LEGO Star Wars Snow Speeder

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2

Best Doll House

Barbie Dreamhouse

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3

Best PlayStation Deal

Sony PlayStation 5 Gaming Console

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4

Best Nintendo Deal

Nintendo Switch Gaming Console

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Where to Find the Best Toys on Sale During Black Friday 2024

  • Amazon: Black Friday deals start November 21 with discounts on brands like Sony, Disney and LEGO. New deals will be announced every five minutes at certain times throughout the event, so customers should check Black Friday and Cyber Monday shopping pages often to find more savings.
  • Walmart: Walmart’s early Black Friday sale started on November 11, and its official Black Friday sale kicks off on November 25 (with early access for Walmart+ members). You can save big on brands like LEGO and Squishmallows and the final holiday savings event will be online only starting on Sunday, December 1.
  • Maisonette: Maisonette’s Cyber Week Sneak Peek is live through November 18, during which you can save up to 50 percent. Starting November 20, the brand is offering up to 70 percent off through December 4. If you shop between November 28 and December 3, you can save an additional 10 percent off orders over $95, 15 percent off $300 and 20 percent off $600 using the code HOLIDAY24.
  • Best Buy: ​​Best Buy's Black Friday sale runs from November 8 to 30. Best Buy stores will be closed on Thanksgiving Day, but the app and website will be available to shop. Starting November 3, there are also extended store hours, which can be checked locally. Best Buy also is holding a Cyber Monday sale running December 1 to 2 with major savings on gadgets from top brands, including Sony and Nintendo.
  • Kohl’s: Kohl’s Black Friday sale runs from November 24 to 29. On the 29th, the first 200 customers at every store will be eligible for prizes ranging from Kohl’s cash and merchandise to a grand prize family vacation.
  • Macy’s: Macy’s early access Black Friday 2024 sale started on November 14. During this sale, shoppers can find deals on top-rated toy brands, including 20 to 60 percent off LEGO, Discovery Kids, Toys “R” Us and more.
  • Target: ​​Through December 24, Target has brought back its Deal of the Day, dropping one-day deals for members of Target Circle, which is free to join. Additionally weeklong deals will be announced every Sunday, and shoppers can pick up Target’s weekly ad to preview upcoming sales.

First and foremost, I recommend checking out our Happy Kid Awards. PureWow editors spent hours talking to parents and researching the newest and best-selling kids products on the market. From there, they reached out to therapists, teachers, bookstore owners and other experts to get their recommendations.

“After researching toys and attending toy fairs this past year, it seems 2024 is all about sensory play and interactive toys that blend the digital and physical world,” reports PureWow Vice President of Editorial Candace Davison. “On the sensory front, squishy toys, like Jelly Blox, Nee Doh and Speks Gump Balls reign supreme, and in terms of interactive toys, I’m seeing kids go wild for fresh takes on gaming, like Bitzee, Nex Playground and Holobrite Pixie Lantern. That said, there are some tried-and-true classics kids love every year, like Picasso Tiles, Stomp Rockets and friendship bracelet kits (the Rainbow Loom is great for beginners).”

Best LEGO Set

1. LEGO Star Wars Snow Speeder

Walmart

  • Age Range: 4 years and up

You’re never too old for a LEGO set—nor too young, for that matter. Star Wars fans, here’s your sign that it’s time to indoctrinate the younglings. Kids as young as 4 years old can assemble this zippy Snowspeeder 75268 Starship. The kit includes 91 pieces that can be assembled into three designs, along with two mini action figures for hours of role play, where they can pretend to be rebels shooting down those menacing AT-AT Walkers.

For the Foodie

2. Play-Doh Ice Cream Truck

Play-Doh

  • Age Range: 3 years and up

The Play-Doh pizza truck made the rounds this year, but with the Ninja Creami going viral, I think it’s safe to play your bets on this ice cream truck, too. Summer comes full force, even in the dead of winter, with the life-size kitchen and 27 tools required to whip up even the craziest ice cream creations. From a soft-serve machine to a sprinkle maker, candle molds and cash register, your kiddo is ready to open for business. To make their ice cream, there are 12 tubs of Play-Doh at their disposal, which they can transfer into the scooping station for a real-life experience. And, naturally, it’s not an ice cream truck without the classic jingle.

For the Architect-in-Training

3. Stix Brix Springs

Maisonette

  • Age Range: 8 years and up

Yeah, yeah, the Barbie Dreamhouse is still at the top of everyone’s wish list, but maybe the kid in your life has more…refined taste that doesn’t involve neon pink. (Or, honestly, you just want to avoid an eyesore.) They could also just be a budding architect or Polly Pocket fan. (The perfect for those pint-sized dolls.) This model home is just the ticket, designed to replicate the iconic architecture of Palm Spring in all its midcentury modern glory. It’s an ideal activity for a crafty youngster, as they’ll have the opportunity to build, paint and decorate the home, complete with big aloe plants and a swan for the front yard under swaying palm trees.

For the Board Game Nerd

4. Monopoly: Elf

Macy's

  • Age Range: 8 years and up

The only thing better than a round of Monopoly is a round of Elf-themed Monopoly. Because if a sibling is really scheming to bankrupt everyone (I can personally attest to this ruthless archetype), you might as well go to the poorhouse with someone who’ll make it scantly more cheerful, if only because he’s pouring maple syrup on the pasta rations. Instead of the traditional Monopoly board, players will find custom tokens and locations based on the beloved film.

For the Rubik’s Cube Obsessed

5. Rubik’s Cube

Rubik's Cube

  • Age Range: 7 years and up

If Pommel Horse Man (AKA Team USA men’s gymnastics team member Stephen Nedoroscik) didn’t convince your kids (and you) that Rubik’s cubes were cool, well, take it PureWow’s Happy Kid Awards, which reported that basically every tween was clamoring for one. “When we polled tweens on their most-wishlisted items, we found the Rubik’s Cube was making a major comeback,” PureWow editors wrote. “This is one part fidget toy…part solo game (and 1,000 times better than Solitaire). They don’t realize they’re boosting their problem-solving skills as they race to match the colors on each side of the cube; you’ll appreciate the silence as they focus on beating their best time.”

For the Puzzle Lover

6. Perplexus Portal

Spin Master Games

  • Age Range: 8 years and up

According to PureWow Editor-in-Chief Jillian Quint, the Perplexus Portal is a popular request among the kids in her life. I mean, it does have nearly 10,000 reviews and an average 4.7-star rating, so there’s a lot to love. For starters, it totally reminds me of a pinball machine. It also comes in tons of colors, and the 150 obstacles will keep any kid busy for hours as they guide the ball through 50 magic portals that unlock a bevy of challenges. And the fact that it’s screen-free? Even better.

For the Friendship Bracelet Enthusiast

7. Cool Maker PopStyle

Cool Maker

  • Age Range: 4 years and up

Whether or not they’re a Swiftie, kids these days are *obsessed* with friendship bracelets, Davison reports. Cool Maker’s PopStyle kit includes 56 glitter, inset gem and silver gem beads to create three friendship bracelets. When used with the PopStyle Bracelet Maker, they won’t have to fuss over threading, clasps and knots because the contraption constructs the jewelry for them—simply pop your desired beads on and off.

Best Doll House

8. Barbie Dreamhouse

Mattel

  • Age Range: 3 years and up

Since Barbiecore is a trend we can’t seem to get enough of, we’re diving head-first into Barbie’s ultimate pool party Dreamhouse. It has a three-story slide with ten areas to explore—and it even includes a pet paradise with a puppy slide and pool. Not only does the top floor transform into a sleepover space for four dolls but it also comes with more than 75 accessories, so you can customize every space from the kitchen to the bedroom.  The best part? It’s fully equipped with lights, sounds and a working elevator to make the house as life-like as possible.

Best PlayStation Deal

9. Sony PlayStation 5 Gaming Console

Sony

  • Age Range: 8 years and up

Thanks to this PlayStation’s ultra-high-speed SSD, games load in a blink, and the whole player experience is immersive with haptic feedback, adaptive triggers and 3D Audio. The PS5's unique integration also allows gamers to pull data from the SSD, so they can design their own unique games in real-time. Bonus: It has stunning graphics with near-instant load times for installed PS5 games.

Best Nintendo Deal

10. Nintendo Switch Gaming Console

Nintendo

  • Age Range: 8 years and up

This Nintendo Switch bundle offers endless gaming options, and it comes with a console, a charging dock and two red and blue Joy-Con controllers. It offers a solid 4.5 to 9 hours of gaming (around 5.5 hours for Zelda enthusiasts, games sold separately) and it acts as an all-in-one gaming companion that you can use on the move or at home. That’s because it can shift from a home console to handheld mode and supports three play styles–TV, handheld and tabletop. Detachable Joy-Con controllers also offer versatile gameplay options, and you can connect up to eight systems for local multiplayer games. Add to that the fact that the multitouch display features bright, high-definition gameplay, and the bundle supports amiibo accessories for extras in compatible games, and well, let’s just say your kiddo will be plenty entertained.

Best Kid's Play Makeup

11. Klee Naturals Swirl of Glee Makeup Kit

Klee Naturals

  • Age Range: 6 years and up

Tweens might be obsessed with Sephora, but the products aren’t exactly tailored for them. (Tell me, what 12-year-old should be slapping glycolic acid and retinol on their face daily?) That’s where Klee Naturals comes in, with a blush, eye shadow, lip shimmer and natural perfume that’s safe and appropriate for young beauty neophytes. The formulas are non-toxic and mineral-free, created by a fellow mom on a mission to make safe play makeup and tween cosmetics.

Best Game Room Addition

12. Sugift Combo Game Table

Sugift

  • Age Range: 8 years and up

If there was ever a time to build out a real game room not overrun by TVs, PacMan and PS 5s, it’s now. This three-in-one game table promises hours of entertainment with foosball, air hockey and billiards, plus built-in score recorders to keep tabs on all the action. Included are all the accessories required to play, including a box of billiards, hockey pucks and cue sticks. And when it’s time to clean up, the tables stack neatly on top of each other in a space-saving configuration.


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Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.