ComScore

We Compared Tatcha's Beloved Silk Canvas Primer with a $10 Alternative

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Beauty mavens can’t get enough of Tatcha’s Silk Canvas Protective Primer…but it costs $54. So, is there anything else on the market that costs less and can do what it does? Let’s find out.

PureWow just released a brand-new episode of What the Dupe, “a show where we find, test and tell you about our favorite beauty dupes.” In the latest installment, Matthew compared the beloved Tatcha Silk Canvas Protective Primer ($54) with a much cheaper option: e.l.f. Cosmetics Poreless Putty Primer ($10).

In the episode (see above), Matthew explained that customers shouldn’t be fooled by appearances. “Now at first glance, you’re going to say, ‘Hmm, Matthew. The Tatcha primer is bigger,’” he said. “It looks bigger—it is not. There is more product in the e.l.f Putty Primer than the Tatcha primer.”

He went on to explain why Tatcha’s primer has become so popular, adding, “People love the Tatcha primer because of its blurring effects that it has because it blurs pores and brings everything together and evens out your skin before applying your makeup.”

So, does the e.l.f. Cosmetics Poreless Putty Primer live up to expectations? Watch the episode to find out and keep scrolling for details on both products.

  • More product
  • Less expensive

greta

Senior Editor, News and Entertainment

  • Writes and edits news and entertainment content
  • Specializes in breaking celebrity news, royal family coverage and TV show and movie recommendations
  • Has 9 years experience in entertainment coverage

beauty
/ Marissa Wu
Does the Buzzy Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
beauty
/ Destinee Scott
You Can Save on Hailey Bieber's Go-To LED Skincare Device at the Amazon Big Spring Sale
beauty
/ Dana Dickey
Is Whole Body Deodorant Worth It? A Dermatologist Tells All
beauty
/ Chelsea Candelario
The 5 Haircuts Everyone in New York Wants Right Now
beauty
/ Destinee Scott
The Sunday Riley C.E.O. Glow Oil Is a 'Clean Girl' Cult Favorite—and It's on Rare Deal at the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Crest 3D Whitestrips vs. Lumineux Teeth Whitening Strips: Score Both on Sale Now for the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Do I Pass TikTok’s Eyebrow Theory? How a Filter Can Make or Break Your Arches
beauty
/ PureWow Editors
The 35 Best Short Haircuts for Women Over 50, According to Stylists
beauty
/ Chelsea Candelario
The 13 Best Hair Perfumes of 2025, Tested by Editors
beauty
/ Marissa Wu
15 Brands to Shop to Nail the French Girl Makeup Look
beauty
/ Brianna Lapolla
I Get Asked If My Lashes Are Real Twice a Day Thanks to This GrandeLASH Serum (and It's Finally on Sale)
beauty
/ Marissa Wu
Gen Z and Gen X Editors Try TikTok’s Beloved Sulwhasoo Activating Serum for Mature Skin
beauty
/ Chelsea Candelario
Need Mascara That Doesn't Flake? Here Are 17 Picks, Tested by Editors
beauty
/ Natalie LaBarbera
The New Summer Fridays Jet Lag Eye Patches Will Save Your Tired Eyes
beauty
/ Natalie LaBarbera
Merit Just Launched 2 New Lip Products Worth Puckering up For—Here Are 2 Editors' Reviews (with Pics)
See More