ComScore

We Compared Tatcha's Beloved Silk Canvas Primer with a $10 Alternative

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Beauty mavens can’t get enough of Tatcha’s Silk Canvas Protective Primer…but it costs $54. So, is there anything else on the market that costs less and can do what it does? Let’s find out.

PureWow just released a brand-new episode of What the Dupe, “a show where we find, test and tell you about our favorite beauty dupes.” In the latest installment, Matthew compared the beloved Tatcha Silk Canvas Protective Primer ($54) with a much cheaper option: e.l.f. Cosmetics Poreless Putty Primer ($10).

In the episode (see above), Matthew explained that customers shouldn’t be fooled by appearances. “Now at first glance, you’re going to say, ‘Hmm, Matthew. The Tatcha primer is bigger,’” he said. “It looks bigger—it is not. There is more product in the e.l.f Putty Primer than the Tatcha primer.”

He went on to explain why Tatcha’s primer has become so popular, adding, “People love the Tatcha primer because of its blurring effects that it has because it blurs pores and brings everything together and evens out your skin before applying your makeup.”

So, does the e.l.f. Cosmetics Poreless Putty Primer live up to expectations? Watch the episode to find out and keep scrolling for details on both products.

  • More product
  • Less expensive

greta

Senior Editor, News and Entertainment

  • Writes and edits news and entertainment content
  • Specializes in breaking celebrity news, royal family coverage and TV show and movie recommendations
  • Has 9 years experience in entertainment coverage

beauty
Clean Hair Care That Actually Works? Say Hello to Raw Sugar
beauty
/ Philip Mutz
Dreams Do Come True: Beyoncé and Ulta Beauty Are Partnering to Bring 'Cowboy Carter' to Your Nearest Ulta
beauty
/ Chelsea Candelario
Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer
beauty
/ Marissa Wu
Facial Cupping Is Back—But Dermatologists Are Begging You to Stop Making These Mistakes
beauty
/ Chelsea Candelario
I Tried Every Shade of the Merit Beauty Flush Balm—and Here Are My Go-Tos with Original Photos
beauty
/ Jael Rucker
These Viral Bronzing Drops Have *Glowing* Reviews, So Don't Miss This Deal on 'Em
beauty
/ Marissa Wu
European Women Can't Get Enough of This $300 Face Cream – But Is it Worth It?
beauty
/ Delia Curtis
I Tried All 22 Phlur Fragrances, and Here’s How I'm Ranking Them (with Original Photos)
beauty
/ Jael Rucker
The 20 Best Colognes for Men to Try for Summer 2025
beauty
From Spring Break to Staycation, Native’s 100% Mineral Sunscreen Has You Covered
beauty
/ Marissa Wu
Is Butt Skincare the New Red Light Therapy?
beauty
/ Chelsea Candelario
I Tested Rhode Beauty’s Top-Sellers & Here’s What Actually Impressed Me
beauty
/ Natalie LaBarbera
The Best Fragrance Gift for the 'Cool Mom' on Your List This Mother's Day
beauty
/ Destinee Scott
I Just Found Your New Spring Perfume—and It’s a Chanel Scent No One Else Is Wearing (Yet)
beauty
/ Catrina Yohay
Is It Worth the Hype? 4 Editors Test Tarte's TikTok-Famous Under-Eye Color Corrector
beauty
/ Chelsea Candelario
My Review of REFY—the Coolest Beauty Brand of 2025
See More