Too Faced and Pop-Tarts Just Collabed on the Sweetest Eyeshadow Palettes (and They’re *So* Good, You’ll Want a Bite)

Put the Better Than Chocolate palettes down because there’s a new snack in town…and it’s sweeter than sugar. Too Faced recently teamed up with iconic breakfast-on-the-go brand, Pop-Tarts, to launch its most delicious collaboration yet. The Too Faced x Pop-Tarts collection features two limited edition pastry-inspired palettes, Brown Sugar Cinnamon and Frosted Strawberry, in compact versions that retail for $27 at Ulta. Both products encapsulate the nostalgia and playfulness of our favorite childhood snack with fun packaging. And not only are the bold hues on-point, but in Too Faced’s signature way, the makeup brand has also managed to make both palettes smell exactly like their respective flavors.

The eyeshadow palettes each feature eight unique shades which correspond to their Pop-Tart flavor and they come in bite-sized dimensions that make them the best mini makeup companions (so they won't weigh down your carry-on when you head off on that quick weekend getaway). Like the rest of Too Faced’s palettes and best sellers, such as the Chocolate Soleil Matte Bronzer ($35), Cocoa Bold Lipstick ($28) and aforementioned Better Than Chocolate Eyeshadow ($54), you can expect the eyeshadows to be highly pigmented and deliciously scented, with that creamy soft texture that makes application and blending a breeze.

As for which flavor, err...shades you want of the two, well, we’ve broken down both choices below to see which tasty treat matches with your personal palate. If you ask us, they both put the "pop" in Pop-Tart.

Want more beauty tips sent right to your inbox? Subscribe here.

Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. She graduated with a bachelor of arts at the University of San Diego, where she majored in English literature and creative writing, and completed Columbia University’s intensive publishing course. Stephanie is a natural savant when it comes to pushing the boundaries in fashion, beauty, and dating & relationships. She has over 22+ years of experience as an avid shopper, securing a Limited Too personal stylist at four years old. You can count on her to test out the latest hair trends, suggest shopping tips, and spill the tea on her juicy dating experiences. No topic is off limits—however personal or embarrassing.

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.