2024 has been the year of fragrance. Brands like Phulr and Sol de Janeiro (even Glossier) have all set the bar high for fragrance launches this year, with everyone on #PerfumeTok raving about their viral scents. But an even buzzier fragrance has just entered the chat from none other than Merit Beauty, a clean beauty brand loved by PureWow editors and readers alike. They recently launched their first-ever fragrance: Retrospect L’Extrait de Parfum ($92). Of course, in true Merit fashion, it isn’t your typical EDP.
Since its release on Oct. 22, the perfume has already garnered hundreds of five-star reviews, with shoppers claiming it as the scent of the season, due to its modern take on blending floral and musky notes. The large fragrance lover in me knew I had to put it to the test and folks, that I did. I tested this perfume for 72 hours (and then some) to see how it lasted throughout the day and how it wore on my skin and clothes. So without further ado, here’s everything you need to know about Merit Beauty’s Retrospect and my thoughts on the scent fragheads are calling "old money in a bottle."
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