You know that age-old beauty adage:, If you only put on one thing before leaving your house, make it mascara? Well, I love a good mascara, but I’ve got another contender: Ilia’s Multi-Stick, $36.
I first discovered Ilia (the brand) via a small clean beauty boutique in Brooklyn nearly 10 years ago. I was drawn to its sustainability efforts and removal of harmful skincare ingredients like parabens, phthalates and formaldehyde—but also, quite frankly, the color range of its lipstick. Credit to the salesperson way back when, but she sold me on Ilia’s most universally flattering, moisture-infused lip color that, based on the current offering, looked quite similar to this Wild Aster hue. I was all in after that.
Since then, I’ve tested everything from their liquid powder eye tints to their mascara, but back to the lip and cheek tint that is the Multi-Stick: It’s best-in-class and here’s why.