e.l.f. Cosmetics Just Joined the Lip Oil Game—& These Beauty Experts Are Hooked

Real talk: Not every internet trend is worth a try. Whether they’re too pricey or just don’t fit your personal aesthetic, we’re big proponents of picking and choosing which trends work for you (and letting the rest pass right on by). But there’s one beauty trend we’re definitely not missing out on: hydrating, nourishing lip oils—the newest of which is both influencer-tested and PureWow-approved. Say hello to e.l.f. Cosmetics’ Glow Reviver Lip Oil, available now only at Ulta Beauty. This non-sticky oil gives your pout a sheer tint of color and glass-like shine, all while boosting your lips’ natural hue.

Beauty pros on Instagram and TikTok have already added e.l.f. Cosmetics’ Glow Reviver Lip Oil to their makeup bags and we have to admit, watching them try out the seven different shades is totally mesmerizing, not to mention convincing. (Really, they look good on every single complexion.) That, plus the oil contains nourishing, revitalizing ingredients like apricot, pomegranate, avocado and jojoba oils for long-lasting lip care.

Influencers are impressed with every lip oil color (although Honey Talks seems to be a recurring fave) and love the plush, oversized cushion applicator and high-gloss look it gives their lips.

Says @mariaagloriaaa,“They’re comfortable, they’re stunning, they’re glossy, they’re nourishing...your lips will thank me.” And according to @ashleecurls, “These are honestly some of the best lip oils I have ever tried.” We couldn’t have said it better ourselves. 

So what are you waiting for? Shop e.l.f. Cosmetics’ Glow Reviver Lip Oil only at Ulta Beauty and try a shade (or seven) yourself.