ComScore

New Yorkers Are Getting Super In-Depth Physicals and They Come with Surprising Perks

elitra physical exam

New Yorkers have notoriously high standards. And why shouldn’t we? Some of the world’s finest cuisine, entertainment and shopping lie at our fingertips. So it’s no surprise that we’re now demanding more from our health care.

No longer satisfied with a quick check-up from a nurse practitioner, many are turning to in-depth physical examinations that go beyond the standard blood pressure test. Spoiler: These extensive assessments aren’t the kind you can squeeze in on your lunch break.  

One of these is the Elitra Exam, a six-hour personalized physical exam that includes screenings, advanced blood work, onsite cardiac imaging and calcium scoring, full-body scans, x-rays and mammograms, plus a meeting with on-site nutritionists. Also part of the package? Breakfast, lunch and a 20-minute massage. Not too shabby. But this premier service doesn’t come cheap—prices start at $5,000, with the option to add more case-specific testing.

So, who is this exam marketed toward? Many of the center's patients are ones with known health issues who have to visit multiple specialists on the reg but with Elitra, it's a one-stop-shop. Then there's the clientele for whom time is money (think: Wall Street execs). “The typical Elitra client appreciates the efficiency and value of visiting one facility in one day to receive all of their testing and results,” Avi Levy, Executive Vice President of Elitra Health tells us.

 If dropping $5k on your annual check-up sounds a little steep, there are more budget-friendly options available. Parsley Health offers in-depth exams starting from $500. “Our doctors dive deep with cutting-edge testing based on symptoms, meaning we may do a microbiome test for digestive concerns or analyze a member’s genetic data for variations that could explain their fatigue, depression or anxiety. We also use detailed tracking to understand their medical history—were they born via C-section? Breastfed?—to understand their risk of developing certain illnesses,” founder and CEO Robin Berzin, MD, tells us. 

Meanwhile, at the Morrison Center, new patients should expect to spend two hours at their initial appointment (consultations with Dr. Morrison himself start from $1,200) which consists of a detailed medical history, a meeting with a nutritionist, blood work and a preliminary supplement protocol, which may include IV drips. (And you thought getting a free bottle of water from your doctor was cool.)

Big Apple residents know that it takes more than a Honeycrisp a day to keep the doctor away. But when your appointment includes breakfast and a massage, why would you want to?

5 Wellness Trends You’re About to See Everywhere



Alexia Dellner profile shot v2

Executive Editor

  • Lifestyle editor focusing primarily on family, wellness and travel
  • Has more than 10 years experience writing and editing
  • Studied journalism at the University of Westminster in London, UK

wellness
/ Sydney Meister
Invisible String Theory Is Trending, But Here’s What Everyone’s Getting Wrong
wellness
/ Dara Katz
I Think I Found the Cutest (and Comfiest) Sandals for My Flat Feet
wellness
/ Natalie LaBarbera
PSA: Stock Up on Kate Hudson's Protein, Collagen and Wellness Supplements on Sale at Amazon
wellness
/ Jaime Wright
Your Monthly Horoscopes: April 2025
wellness
/ Jaime Wright
Your Weekly Horoscopes: March 30 to April 5, 2025
wellness
/ Roberta Fiorito
12 Chair Yoga Poses Perfect for Beginners, According to Yoga Teachers
wellness
/ Sydney Meister
The Playdate Theory Just Explained Why “Good on Paper” Guys Always Make Me Yawn
wellness
/ Sydney Meister
I Did a “Dopamine Detox” to Quell My TikTok Addiction. Here’s What Happened
wellness
/ Sarah Stiefvater
Can Ozempic Help with PCOS Symptoms? I Asked an OB/GYN
wellness
/ Sydney Meister
Gen-Z Is Opting Into The ‘90s Rubber Band Dating Theory—and I’m Kind of Here For It?
wellness
/ Sarah Stiefvater
TikTok Is Obsessed with Sleepmaxxing. I Asked Experts If It’s Healthy
wellness
/ Jaime Wright
2 Zodiac Signs on the Verge of Major Change This April
wellness
/ Dana Dickey
Psst: You Can Stock Up on HUM Nutrition’s Hair and Gut Health Supplements for a Steal RN
wellness
/ Dana Dickey
Ozempic and Alcohol: Can GLP-1s Cure Addiction? I Asked the Experts
wellness
/ Marissa Wu
What Are the 4 Temperaments? A Psychologist Explains
wellness
/ Alexia Dellner
'Floodlighting' Is Gen Z’s Latest Dating Trend—But It Could Sabotage Your First Date
See More