Here's Where to Buy Sex Toys Online in 2024, According to PureWow Editors

If you landed on this page, there's a 90 percent chance you're wondering where to buy sex toys online. Lucky for you, I've got the answer: Do all your sexy shopping at stores you trust *and* that have a stamp of approval from PureWow editors. Because if there's anything PureWow editors are super passionate about, it's sex toys. To narrow down the list, I ordered a bunch of goodies from top brands and retailers in the biz (including Lovehoney, PinkCherry and Amazon, to name a few), tested their products and reviewed their shipping processes. So, whether you're on a mission to find a new rabbit vibrator that checks all the boxes or are hoping to secure one of the best sex toys for couples, you can put your trust in the 16 stores on this list (which I can confirm ship discreetly).

You can also take my word that all the toys mentioned in this story (from bullet vibrators to quiet devices and more sex toys for women) are worth every penny and then some. Are you pulsating with excitement yet? Well, keep reading to find out everything you need to know about the best places to buy sex toys online in 2024.

• Dr. Kate Balestrieri is a licensed psychologist, certified sex therapist, certified sex addiction therapist, PACT therapist and founder of Modern Intimacy, a group therapy practice in Los Angeles, Miami, NYC, Denver, Minneapolis and Chicago. She is the host of the Get Naked with Dr. Kate podcast. You can subscribe to her newsletter at modernintimacy.com, or follow her on TikTok and Instagram.
• Indigo Stray Conger is a licensed marriage and family therapist and certified sex therapist with Mile High Psychotherapy and ThatSexQuiz.com. 
• Nikki Balles is corporate director of PR and communications at Spencer's, a go-to destination for sexual wellness products, jewelry, décor and more.

To vet our choices, PureWow Senior Editor Dana Dickey interviewed sex therapists and company reps and studied the biggest sellers on the market. Meanwhile, I researched the top-rated sex toys on the internet and ordered 20 products from 15 brands and retailers (not limited to Womanizer, Lelo and Dame) to find out if their shipping process was as discreet as they claimed it to be. Then, I tested the devices over five months to bring you recommendations that won't disappoint.

Dickey and I also prioritized stores with a wide variety of products made with quality materials for gender inclusivity. Ease of navigating sites also came into play since we're sensitive to how overwhelming an encyclopedic array of choices can be. In the end, we called out, for better and worse, companies that maintain a strong educational component on their sites—beyond just instructions on how to use the gizmos. With that, we gathered the 16 most user-friendly places to buy sex toys online, and I pulled out a few of my favorite goodies so you can have the best (secret) shopping spree.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

When you're shopping for sex toys, there are plenty of things to keep in mind. Not all toys and brands are created equal and personal preference is key. Here are a few things that we like to keep in mind while browsing for our next big-O:

• Battery life: Is the toy battery operated or rechargeable? Are there cords involved? Does the toy come with a charger? How long does it take to recharge? How long does the battery/charge hold for?
• Material: What material works best for your body? Silicone? Glass? Stainless steel? PVC? Jelly? Rubber? Do you have any allergies to common materials used in sex toys?
• Modes: What kind of intensity do you want? Does sound matter to you? How many features are you looking for? Do you want a variety of speeds and motions?
• Types: What type of material are you looking for? What body parts is this product used for? Are there multiple ways to use the product? What kind of orgasm are you trying to achieve? Penetrative, clitoral or something else?
• Shipping: Does the company offer discreet packaging and billing?
• Return policy: Does the shop accept returns or exchanges? How many days do you have to decide if a product is right for you? Is there a warranty on the product? If so, how long?

"You don’t have to get products that other people like, just because someone else doing it," says Balestrieri. "Pleasure is about play, talk about what is interesting to you with people you trust—don’t forget and be open to what other people suggest."

She adds that some newbies want to jump right in and want to experience all the bells and whistles, while others prefer to start more gradually. "Start small in terms of sensation, size and technical abilities," she says. "It’s easier to start small versus something more complex and overwhelming."

When it comes to buying sex toys online, you can't go wrong with any of the sites on this list, from Lovehoney to Smile Makers. Just hear me out: Not only can I confirm that all 16 of 'em ship discreetly in *plain* packaging (so no one has to know what you're up to), but their selection of sex toys is massive (so you're bound to find something that checks all your boxes). While shopping at each of them, I found several options that I love, and I have no doubt that you will, too.