The 13 Best NYC Wedding Dress Shops to Find the Gown of Your Dreams

If there’s one thing New York has, it’s everything—anything you might imagine wanting or needing we can almost guarantee you’ll find it somewhere within the five boroughs. And that includes wedding dresses of all shapes, sizes, styles and price points. In fact, there are hundreds of NYC wedding dress shops spread throughout the city, all with their own unique collection of gowns and accessories for brides to try on. The downside to the vast array of options? Whittling the list down to only the best places to find exactly what you’re looking for. There are numerous designer showrooms if you have a specific and singular brand in mind, but for the bride who wants to sample from a wider range, these 13 salons are all incredibly highly reviewed and offer a selection of gowns you’re unlikely to find anywhere else. So what’re you waiting for? Let the fun of wedding dress shopping begin.

• Neighborhood: Tribeca
• Designers Carried: Adriana Madrid, Alexandra Grecco, Louvienne, NEWHITE, Savin London, Vagabond and more
• Appointment Fee: there is a $25 fee for all bridal appointments

According to PureWow’s senior food editor Katherine Gillen, this boutique truly lives up to its name. “Lovely Bride was intimate, welcoming, modern and not pushy at all—after a bad experience at my first bridal shop, it was exactly the type of store I needed to put me at ease about the experience (and I ended up getting my dress there!). They let me look through their whole selection and pick out things I liked, but also were available to provide suggestions based on my preferences. Whereas other places felt cold and sort of like you were being churned through a machine, the woman who helped me at Lovely Bride (and everyone else there honestly) was so encouraging and made me feel like I was among friends.” She did note that the style of dresses carried—which range from about $1,800 to $6,000—lean more toward a “cool bride’ aesthetic, as she put it, with flowy silhouettes, silky slips and boho gowns as opposed to traditional ballgown silhouettes.

182 Duane Street

• Neighborhood: Midtown
• Designers Carried: Vera Wang, Elie Saab, Lela Rose, Ines Di Santo, Monique Lhuillier, Marchesa, Carolina Herrera, Naeem Khan, Mira Zwillinger and more
• Appointment Fee: there is a $50 fee for changes or cancellations with less than 24 hours notice

This luxury boutique features gowns straight off the runway from top designers like Vera Wang and Monique Luhillier, all curated by founder Mark Ingram himself. The salon is known for its meticulous alterations team, and whichever seamstress pins you during fittings is actually the one to sew your dress, meaning they know first-hand exactly what notes or concerns you may have so nothing gets lost in translation. Prices start at about $5,000 and appointments are required. Hot tip: Be sure to book an appointment ASAP if you know they carry a designer or dress you like, as slots tend to fill up fast.

110 E 55th Street

• Neighborhood: Chelsea
• Designers Carried: Liz Martinez, Lihi Hod, J Andreatta, Santos Costura, Francesca Miranda, Chana Marelus, A La Robe, Daalarna, Dan Jones, Samuelle Couture and more
• Appointment Fee: there is a $75 fee for appointments cancelled or changed with less than 24 hours notice

This Chelsea boutique is perfect for the bride looking for something a little off the beaten path. It carries stunning designs from all over the world, all of which feel a little bit glam, a little bit boho and wonderfully unique. There are crystal-adorned sheer column gowns by Isreal-based Liz Martinez, embroidered lace stunners from Budapest-based Daalarna and sleek, elegant ’90s-inspired gowns by the French brand A La Robe. The bulk of Spina’s selection runs from about $3,000 to $7,000, but there are some higher priced options as well if you’re looking to splurge.

132 10th Avenue

• Neighborhood: Flatiron
• Designers Carried: Pnina Tornai, Pronovias, Maison Signore, Tony Ward, Randy Fenoli, Lazaro, Martina Liana, Disney Fairy Tale Weddings and more
• Appointment Fee: no fee for Wednesday, Thursday, Friday and Sunday appointments; there is a $100 fee for Saturday appointments; there is a $100 fee for all appointments cancelled with less than 48 hours notice

Fans of the TLC hit Say Yes to the Dress will be very familiar with this iconic NYC bridal salon, but you don’t need to be a reality TV star to book an appointment here. Kleinfeld boasts the largest luxury bridal retail space in the world with a huge range of designers and prices starting at about $2,000. Mary D’Alessio, audience development director at PureWow raved about her experience there. “From start to finish I had the best experience, I think in large part due to my consultant Krissy who I swear was just on the same wave length as me and really helped me figure out what I actually wanted. She made it so fun, never tried to upsell me on anything and really listened to what I wanted and helped guide me in the right direction. We were the last appointment of the day and I never felt like “hurry up we're closing up.” I must have tried on what felt like 40 dresses. The alterations department was beyond. You can tell they are experts and really fit my dress to my body, our specialist even gave my mom a tour of the back because my mother wasn't sure just how they would press the dress.”

110 W 20th Street

• Neighborhood: Sunset Park
• Designers Carried: Chosen by Kyha, Flora Bridal, Harriette Gordon, NEWHITE, Cortana, Halfpenny London, Christie Nicole and more
• Appointment Fee: there is a $40 fee for all bridal appointments

For the bride looking to avoid the muss and fuss of Manhattan bridal shops, The One Bridal is a wonderfully low-key salon with equally simple, elegant gowns to match. Prices range form about $1,500 to just under $10,000, and the brands offered include designers you won’t find at other NYC boutiques, like Halfpenny London and Lola Varma. Founder Sudhey Reyes actually started her career as a jewelry designer, so she and her team can both help you find your dream dess and figure out exactly what accessories to pair with it.

68 34th Street, Bldg 6 - 6th Fl, Suite C649

• Neighborhood: Midtown and Long Island
• Designers Carried: Galia Lahav, Pronovias, Allure, Little White Dress, Milla Nova, Kim Kassas and more
• Appointment Fee: not listed

With 45 years of experience finding the ideal dress for each and every bride, Bridal Reflections definitely lives up to its stellar reputation. There are four locations—three on Long Island and one in Manhattan—and each carries a slightly different range of prices and designers, so be sure to call ahead to ensure they have the dresses you want at whichever location you book. For NYC, prices range from about $4,500 to $25,000, but for brides on a tighter budget the Massapequa location starts at about $1,700. Perhaps even better than the dress selection, however, is the impeccable on-site tailoring, which you can have done at whichever location is most convenient for you.

437 Fifth Avenue

• Neighborhood: Upper East Side and Financial District
• Designers Carried: BHLDN, Watters, Jenny Yoo, Tadashi Shoji, Mac Duggal, Wtoo by Watters, Savannah Miller and more
• Appointment Fee: no fee

Anthropologie’s in-house bridal line, BHDLN (pronounced “beholden”), launched in 2011 and has since expanded to carry multiple other chic and affordable lines. Of course, all the gowns offered have that same cool, vintage vibe Anthro is known and loved for. BHLDN is a great place for both brides on a budget—gowns start at around $350 and run up to $3,000—and those working with a shorter timeline. There are two NYC locations, one on the UES and one all the way downtown, but they appear to carry mostly the same pieces, so feel free to choose whichever one is easiest to get to or has your preferred appointment time.

1230 3rd Avenue or 195 Broadway

• Neighborhood: Flatiron
• Designers Carried: Allison Webb, Lazaro, Martina Liana, Pronovias, Vera Wang, Netta Benshabu, Birenzweig, Peter Langer, Suzanne Neville and more
• Appointment Fee: not listed

If you’re working with a crunched timeline, Wedding Atelier can ready an off-the-rack gown for you in just ten days, or custom-make one for you in just ten weeks. Prices range from about $3,000 to $12,000, but note that the more the team of expert seamstresses need to rush, the higher the additional cost. Of course, those with a longer lede are also likely to find exactly what they need with the salon’s varied selection of designers with every silhouette you can imagine, including plus sizes.

72 Madison Avenue, Floor 4

• Neighborhood: Midtown, Sheepshead Bay and Long Island
• Designers Carried: Allure Bridals, Vera Wang, Zavana, Maggie Sottero, Badgley Mischaka, Enzoani, All Who Wander, Essense of Australia and more
• Appointment Fee: there is a $50 fee for changes or cancellations with less than 24 hours notice

There are three Lotus Bridal locations you can visit, as well as a Bridal Rack showroom which sells sample gowns at a discount for anyone looking to score a deal. Each salon carries a separate selection of designers, so be sure to call ahead to determine which location will best serve your needs. There are some plus size gowns available, as well as a selection of ready-to-order gowns for anyone working with a shorter timeline. Prices range from about $1,300 to $9,000, and while scheduled appointments do take priority, walk-ins are also welcome at any of the four locations.

251 W 39th Street or 1822 Avenue U

• Neighborhood: Midtown
• Designers Carried: Rosa Clara, Yumi Katsura, Eddy K., Eliza Jane Howell, Pronovias, Matthew Cristopher and more
• Appointment Fee: there is a $50 fee for changes or cancellations with less than 24 hours notice

Designer Loft Bridal carries a huge range of designers to fit a wide range of bridal styles. There are numerous plus-size designers, and there is a specific team dedicated to helping brides in need of more modest gowns find a dress that’s both beautiful and appropriate for an orthodox ceremony. Prices start at around $1,600 and you can have alterations done on-site. In addition to VIP in-person appointments, the salon also still offers virtual styling appointments for those who want to check out the options before making the trek into Midtown.

226 W 37th Street, Floor 2