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‘Sidebarring’ Is Kind of Mean, but It Actually Makes You Closer to the Person You’re Texting

It’s your friend’s birthday dinner, but she’s being a total downer because the restaurant’s out of osso buco. You can’t say anything out loud (it’s her birthday, after all), but you can send another friend an eye-roll emoji. She gets it, looks across the table and nods in agreement.  

This interaction is called “sidebarring.” Similar to phubbing (aka relationship-ruining phone snubbing), sidebarring is the more specific act of having a secret text conversation while doing something else—whether that’s out to dinner, in a meeting or watching TV. 

Yep, it’s totally gossipy and mean-spirited, but let’s be honest: Don’t we all do it?

According to a study from Facebook, nearly 71 percent of people have admitted to sidebarring. So yeah, most of us are guilty.

But here’s the silver lining. The study notes that 62 percent of respondents say this behavior makes them feel closer to the people they’re having a sidebar with. It’s like when Uncle Fred gets political at Thanksgiving and your cousin sends you an eye-roll emoji—you suddenly feel closer, like you’re sharing a secret. And, well, that’s because you are.

Of course, while sidebarring makes you feel closer to the person you’re chatting with, try to keep it to a minimum. No one likes to be on the wrong end of the phubbing stick.

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RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.