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7 Trends That Will Be Huge in April

It might be hard to believe, but life actually does continue on after Game of Thrones (we know, shocker). And for any non-Thrones fans, there's also a lot more in store for April than just pastel-colored candy, baskets and bunnies (although, bring it on). Here, seven trends to look out for in the first full month of spring.

puffy sleeves
Edward Berthelot/Getty images

'80s Sleeves

Puffy sleeves are back, baby. The Madonna-approved silhouette is having a moment on dresses and blouses with sweetheart necklines. On the runways, in shop windows and all over our Insta feeds, big billowy arms are all the rage right now. Seasonal bonus: They leave plenty of room for air flow for your pits when the temps start to creep up.

Peeps-flavored Everything

It wouldn’t be the month of Easter without a gluttony of overly sugared treats. But this year, Peeps has penetrated not only Dunkin’ doughnuts but also cereal, coffee creamer, hot and iced coffee, and more. Expect more of the same in the weeks leading up to the bunny’s big day.

leading ladies april tv shows
HBO/Netflix

Leading Ladies

From Selina Meyer as presidential hopeful (round...two?) in Veep to the return of the animated She-Ra and the Princesses of Power on Netflix to Daenerys Targaryen and her dragons commanding the awe of Westeros in the final season of Game of Thrones, it doesn’t need to be women’s history month to celebrate strong female leads. All. Damn. Year.


oat milk
Getty Images

Oat Milk

Almond milk is so last year. The newest non-dairy beverage trend of oat milk (which is great in lattes, smoothies and baking) is at full pitch, and we don’t expect to see it going away anytime soon (unless the cows go on strike, of course).

Shell Jewelry

This isn’t your college boyfriend's puka shell necklace. Instead, we're noticing designers like Shashi and Dannijo using these kitschy tourist trinkets as inspiration for Caribbean-inspired pieces—just in time for beach season.

friends laughing healthy
Caiaimage/Paul Bradbury/Getty Images

‘sober Curious’

Don’t be surprised if your bestie passes up happy hour cocktails in favor of a coffee date. As wellness trends continue to flood our feeds, exploring a life of sobriety seems the next logical choice. Journalist Ruby Warrington’s new book, Sober Curious, explores the hold alcohol had over her social interactions, career and relationships.

Graphic Eyeliner

Abstract shapes, dramatic cat-eyes and lines drawn nowhere near your actual rim: The graphic eyeliner trend has been causing a stir on red carpets and social media, and we’re finally starting to experiment with our own regimen. Dip a toe in by adding a few millimeters of space between your normal eyeliner and your lidline. 



RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.