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The Best Super Bowl TV Deals Are Here Earlier Than Ever (So You Can Score a New Flat Screen Before the Big Game!)

It's a shopper's version of a touchdown

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Best Super Bowl TV Deals UNI
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ICYMI, the Philadelphia Eagles and the Kansas City Chiefs are officially headed to the Super Bowl, which will take on Sunday, Feb. 9 at 6:30 p.m. ET. Whether you're hosting a full-on Taylor Swift-inspired Super Bowl party or inviting a few friends over to watch the game and eat snacks, you may want to upgrade your TV—especially if it's been buffering. Lucky for you, Super Bowl TV deals are up for grabs early this year, so you can secure a new flat screen *for less* and get it delivered in time for the big game featuring Swift's boyfriend, Travis Kelce.

No, I'm not kidding. If you've been thinking of buying the Samsung Frame TV (now up to $1,300 off) or the Roku Pro Series Smart Roku TV (now up to $700 off), this is your sign to make your play. Just keep in mind that the clock is ticking on these Super Bowl TV deals. (In other words, they probably won't be around after the game is over.) So, run, don't walk, to win big with these savings.

The Best Super Bowl TV Deals 2025 at a Glance

1

Best Super Bowl TV Deal Overall

Samsung The Frame TV

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2

Editor-Approved

Hisense Canvas TV

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3

Best Amazon Fire TV Deal

Amazon Omni Series Fire TV

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4

Best Roku TV Deal

Roku Pro Series Smart Roku TV

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5

Best Sony TV Deal

Sony Bravia XR Smart Google TV

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What Are the Best Super Bowl TV Deals?

As I mentioned, Super Bowl TV deals probably won't be here after the big game, so you've got less than two weeks to secure a new flat screen for a steal. That said, here are the brands and retailers with the best TV deals at the moment:

Ready to upgrade your game day setup? Here are six deals you should jump on before Super Bowl Sunday.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Best Super Bowl TV Deal Overall

1. Samsung The Frame TV

Samsung

While this TV is known for camouflaging itself as wall art by displaying curated images when it's not in use, you can also count on it to display your favorite shows and movies (and football games!) in crisp QLED 4K resolution. Samsung buyers have also pointed out its handy motion sensors that maximize energy efficiency, and its auto-rotating wall mount that allows you to turn the TV both horizontally and vertically with ease. One Samsung reviewer puts it in a nutshell: "As a television, it’s absolutely stunning...but the absolute mind-blowing aspect is the beauty that the Art Mode brings to our lives." Needless to say, if there's *any* TV you definitely want to consider scooping up before the big game, it's this one—especially while it's up to $1,300 off.

Editor-Approved

2. Hisense Canvas TV

Hisense

This TV has a stamp of approval from PureWow Associate Editor Sydney Meister, who swears it turned her apartment into a movie theater and art gallery. "Honestly, this TV has been a game-changer. It’s not just about the incredible 4K resolution and immersive sound (which, by the way, makes every movie feel like a cinematic event). What sets it apart is how it transforms into a stunning piece of art when you’re not using it," she shared in her review. But that's not all. She also pointed out that the flat screen's smart functionality makes it easy to access more than *700,000* shows and movies. So, if you're looking for a TV that will blend in with your decor and work like a charm, look no further. Talk about a touchdown...

Best Amazon Fire TV Deal

3. Amazon Omni Series Fire TV

Amazon

Want to get the most bang for your buck? This Amazon Omni Series Fire TV (with 4K Ultra HD entertainment) has a Fire TV stick already built-in, so not only is there no need to buy a separate one, it also gives you all the smart benefits of Alexa. In addition to controlling the TV with your voice, you can dim lights, view your cameras and use AirPlay to share videos and photos to compatible devices to your TV. And yes, you can stream more than 1.5 million movies and TV shows from your favorite platforms (from Netflix to Prime Video) and enjoy them all with theater-quality picture and sound. Welcome to the future of home entertainment!

Best Roku TV Deal

4. Roku Pro Series Smart Roku TV

Roku

Roku TVs are known for having some of the best user interfaces, which make it easy to stream everything under the sun. What's unique about this model is that it offers a 4K picture and cleans up incoming TV signals, optimizing them for your TV and automatically refining color and sharpness (so you can get the clearest view of Taylor up in the stands). You can also take advantage of Roku Backdrops, which essentially turns the TV into a giant picture frame by displaying your favorite photos when it's not in use. On that note, it would also make a great Valentine's Day gift for your favorite sports lover (or binge watcher). 

Best Sony TV Deal

5. Sony Bravia XR Smart Google TV

Sony

Powered by Sony’s intelligent Cognitive Processor XR, this flat screen is designed to deliver immersive depth and lifelike picture quality that will definitely come in handy during those controversial calls. It has a super slim profile, so it won't stick out like a sore thumb, and it features Google Assistant, so you can organize your go-to content and stream shows from your iPhone with AirPlay support. Even better, it has enhanced gaming picture quality, so the gamer in your life will totally approve. But here's why one reviewer doesn't regret buying it: "The picture colors are beautiful. We love the apps that we can put on it. We also love the remote control with voice control and quick access buttons...I would purchase again." Need I say more?

Best TV for Under $200

6. TCL Smart Google TV

TCL

What are the benefits of a TCL smart Google TV? You mean besides the fact that it has a 4K UltraHD resolution like several higher-end flat screens? Well, for starters, it has an elegant edge-to-edge glass design and fast Wi-Fi performance, so you can say bye-bye to buffering. "Plus, it doubles as a Google Home with [a] voice [remote] controller, so I can voice commands with Google Assistant to control the TV, search for videos or control my smart home devices," raves one reviewer. "For the price, it’s a great deal—combining both great picture with smart features without breaking the bank." In that case, I may just snag this flat screen for myself while it's marked down for less than $200.

When Is the Best Time to Buy a TV?

While you can score deals on flat screens all year long, one of the best times to buy a TV is in the days leading up to the Super Bowl. Just me out: During this time, all the top electronic brands and retailers (from Samsung to Amazon) mark down their best-selling TVs, with discounts rivaling Black Friday! So, if you're in the market for a new flat screen, you better hop to the deals before shoppers beat you to it.

5 Super Bowl Party Outfits Taylor Swift Would Totally Approve Of



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

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